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Competitive Strategy For Dummies (0470779306) cover image

Competitive Strategy For Dummies

ISBN: 978-0-470-77930-9
Paperback
392 pages
May 2010
US $29.99 Add to Cart

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Richard Pettinger is a lecturer in Business Management at University College London where he teaches undergraduate, postgraduate, MBA and international courses. Richard is the adapting author of Managing For Dummies and Weekend MBA For Dummies.

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