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Competitive Intelligence For Dummies (1118451023) cover image

Competitive Intelligence For Dummies

ISBN: 978-1-118-45102-1
384 pages
July 2013
US $26.99 Add to Cart

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Jim Underwood has guided over 200 MBA teams to perform predictive modeling studies for numerous Fortune 500 companies. Combining readily accessible information and technologies with critical thinking skills, Underwood helps companies of all sizes gather and analyze intel to develop and execute strategic initiatives and gain a competitive advantage.

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