Judith Hurwitz (President & CEO), Robin Bloor (Partner & Senior Consultant), Marcia Kaufman (Partner & COO), and Fern Halper (Partner & Senior Data Management Strategist) are executives at Hurwitz & Associates, strategy consultants specializing in cloud computing, information and service management, and SOA. The team works with industry leaders on strategy and planning. They are the authors of Service Management For Dummies and Service Oriented Architecture For Dummies.