Cause Marketing For Dummies (1118119061) cover image

Cause Marketing For Dummies

ISBN: 978-1-118-11906-8
E-book
336 pages
July 2011
How to read this e-book on:
Adobe e-books are read using Adobe Digital Editions. Install Adobe Digital Editions on your PC in order to read or transfer your e-book.
Other Available Formats: Paperback
Create a mutually beneficial partnership between nonprofit and for-profit enterprises

Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes.

Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.