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Business Plans Kit For Dummies, 5th Edition (1119245710) cover image

Business Plans Kit For Dummies, 5th Edition

ISBN: 978-1-119-24571-1
E-book
408 pages
May 2016
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Introduction 1

Part 1: Getting Started with Business Plans 5

CHAPTER 1: Powering Up for Business Success 7

CHAPTER 2: Developing the Idea That Powers Your Plan 25

CHAPTER 3: Defining Your Business Purpose and Structure 47

Part 2: Developing Your Plan’s Components 77

CHAPTER 4: Understanding Changing Conditions, Customers, and Competition 79

CHAPTER 5: Charting Your Strategic Direction 103

CHAPTER 6: Describing Your Business and Its Capabilities 129

CHAPTER 7: Crafting Your Marketing Plan 155

CHAPTER 8: Finding Your Funding 177

CHAPTER 9: Tallying Your Financial Situation 191

Part 3: Tailoring Your Plan to Fit Your Business 215

CHAPTER 10: Planning for a One-Person Business 217

CHAPTER 11: Planning for a Small Business 241

CHAPTER 12: Planning for a Virtual Business 255

CHAPTER 13: Planning for an Established Business 267

CHAPTER 14: Planning for a Nonprofit Organization 283

CHAPTER 15: Planning in a Transformed World 301

Part 4: Making the Most of Your Plan 315

CHAPTER 16: Putting Your Plan Together 317

CHAPTER 17: Implementing Your Plan 337

Part 5: The Part of Tens 361

CHAPTER 18: Ten Signs That Your Plan May Need an Overhaul 363

CHAPTER 19: Ten Questions to Ask Before You Finish Your Business Plan 369

Appendix: What You Can Find Online 373

Index 379

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