Part I: Building a Strong Foundation for Your Plan.

Chapter 1: Starting Your Planning Engine.

Chapter 2: Generating a Successful Business Idea.

Chapter 3: Defi ning Your Business Purpose.

Part II: Developing Your Plan's Components.

Chapter 4: Understanding Your Business Environment.

Chapter 5: Charting Your Strategic Direction.

Chapter 6: Describing Your Business and Its Capabilities.

Chapter 7: Crafting Your Marketing Plan.

Chapter 8: Tallying Up Your Financial Situation.

Part III: Tailoring a Business Plan to Fit Your Needs.

Chapter 9: Planning for a One-Person Business.

Chapter 10: Planning for a Small Business.

Chapter 11: Planning for an Established Business.

Chapter 12: Planning for a Nonprofi t Organization.

Chapter 13: Planning in an Online World.

Part IV: Making the Most of Your Plan.

Chapter 14: Putting Your Plan Together.

Chapter 15: Putting Your Plan to Work.

Part V: The Part of Tens.

Chapter 16: Ten Signs That Your Plan May Need an Overhaul.

Chapter 17: Ten Ways to Fund Your Business Plan.

Chapter 18: Ten Ways to Evaluate a New Business Idea.

Chapter 19: Ten Questions to Ask Before You Finish Your Business Plan.

Appendix: About the CD.

Index.