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Business Plans For Dummies, 2nd Edition (1118054415) cover image

Business Plans For Dummies, 2nd Edition

ISBN: 978-1-118-05441-3
384 pages
March 2011
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Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania. Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.

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