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Business Planning Essentials For Dummies (1118641264) cover image

Business Planning Essentials For Dummies

ISBN: 978-1-118-64126-2
Paperback
192 pages
February 2015
US $16.99 Add to Cart

Introduction 1

About This Book 1

Foolish Assumptions 2

Icons Used in This Book 3

Beyond the Book 3

Where to Go From Here 3

Chapter 1: Letting Your Plan Take Flight 7

Chapter 2: Figuring Out What’s So Special about You 19

Chapter 3: Sizing Up the Competition 27

Chapter 4: Spotting Opportunities, Dodging Threats 39

Chapter 5: Separating Yourself from Your Business 49

Chapter 6: Budgeting for Start-Up Expenses 65

Chapter 7: Figuring Out Prices and Predicting Sales 77

Chapter 8: Calculating Costs and Gross Profit 91

Chapter 9: Planning for Expenses 107

Chapter 10: Assembling Your Profit & Loss Projection 119

Chapter 11: Developing a Strong Marketing Plan 133

Chapter 12: Pulling Together Your Written Plan 147

Chapter 13: Ten (Almost!) Questions to Ask before You’re Done 161

Index 167

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