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Business Innovation For Dummies (0470649135) cover image

Business Innovation For Dummies

ISBN: 978-0-470-64913-8
E-book
388 pages
April 2010
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Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.
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