Part I: Making Your Mark as an Innovator.

Chapter 1: Taking an Innovative Approach to Work.

Chapter 2: Creating an Innovative Career Path.

Chapter 3: Leading with Creative Vision.

Chapter 4: Innovating in Sales and Marketing.

Chapter 5: Being an Innovative Strategist.

Part II: Stimulating Your Creative Side: Thinking in New and Different Ways.

Chapter 6: Getting Juices Flowing in Brainstorming Sessions.

Chapter 7: Mastering Advanced Brainstorming.

Chapter 8: Going Beyond Brainstorming.

Chapter 9: Turning Problems into Opportunities for Innovation.

Chapter 10: Going Shopping for Innovations.

Chapter 11: Coming Up with Creative Combinations.

Part III: Applying Creativity and Innovation to Daily Challenges.

Chapter 12: Delivering Fresh Presentations and Proposals.

Chapter 13: Negotiating Creative Win–Wins.

Chapter 14: Innovating to Save Costs.

Part IV: Implementing a Major Innovation.

Chapter 15: Managing the Development of an Innovative Idea.

Chapter 16: Spreading the Word to Diffuse Your Innovation.

Chapter 17: Protecting Intellectual Property.

Chapter 18: Building a Business Around Your Innovation.

Part V: The Part of Tens.

Chapter 19: Ten Creative Ways to Boost Your Career.

Chapter 20: Ten Tips for More Innovative Meetings.

Chapter 21: Ten Ways to Stimulate Your Creative Genius.

Chapter 22: Ten Tips for Better Implementation of Your Ideas.

Index.