Part I: Getting Started with Blogs 7

Chapter 1: Discovering Blog Basics 9

Chapter 2: Entering the Blogosphere 31

Chapter 3: Choosing and Hosting Blog Software 49

Part II: Setting Up Your Blog 77

Chapter 4: Starting a Blogger Blog 79

Chapter 5: Starting a WordPress Blog 105

Chapter 6: Starting a Tumblr Blog 127

Part III: Fitting In and Feeling Good 143

Chapter 7: Finding Your Niche 145

Chapter 8: Creating Great Content 159

Chapter 9: Building Community with Comments 173

Chapter 10: Blogging Anonymously 193

Part IV: Going Beyond Words 203

Chapter 11: Working with Photos 205

Chapter 12: Starting a Podcast 223

Chapter 13: Leveraging Community with Forums 243

Part V: Marketing and Promoting Your Blog 253

Chapter 14: Reaching Out with RSS 255

Chapter 15: Joining the Twitterverse 265

Chapter 16: Diving Into Social Networking 277

Chapter 17: Measuring Blog Presence 291

Part VI: Getting Business-y with It 307

Chapter 18: Making Mad Mad Money 309

Chapter 19: Blogging for Companies 325

Part VII: The Part of Tens 343

Chapter 20: Ten Ways of Growing Community 345

Chapter 21: Ten Tools for Mobile Blogging 353

Chapter 22: Ten Blogs You Should Know 359

Part VIII: Appendixes 365

Appendix A: Glossary 367

Appendix B: Very Basic HTML Code 371

Index 377