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Blogging All-in-One For Dummies, 2nd Edition (1118299442) cover image

Blogging All-in-One For Dummies, 2nd Edition

ISBN: 978-1-118-29944-9
Paperback
768 pages
July 2012
US $34.99 Add to Cart

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Other Available Formats: E-book
Introduction 1

Book I: Joining the Blogosphere  7

Chapter 1: Joining the Blogosphere 9

Chapter 2: Preparing to Start and Write a Blog 29

Chapter 3: Blogging Basics 43

Chapter 4: Blogging Rules and Ethics 65

Book II: Niche Blogging  79

Chapter 1: Understanding Niche Blogging 81

Chapter 2: Benefi ting from a Niche Blog Approach 95

Chapter 3: Choosing Your Niche 105

Chapter 4: Writing for Your Niche 127

Book III: Corporate and Business Blogging  147

Chapter 1: Starting a Business Blog 149

Chapter 2: Developing a Business Blog Marketing Plan 175

Chapter 3: Choosing Business Bloggers 195

Chapter 4: Writing a Business Blog 213

Chapter 5: Keeping Yourself and Your Company out of Trouble 225

Book IV: Choosing a Blogging Application  239

Chapter 1: Choosing a Blogging Application 241

Chapter 2: Finding the Right Blogging Application 251

Chapter 3: Taking a Look at WordPress 269

Chapter 4: Using Google Blogger 299

Chapter 5: Understanding TypePad 327

Chapter 6: Blogging with Tumblr 355

Book V: Blogging Tools  375

Chapter 1: Search Engine Optimization 377

Chapter 2: Measuring Blog Performance 393

Chapter 3: Editing and Finding Images 409

Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication 427

Chapter 5: Blogging on the Go 441

Chapter 6: Creating a Podcast 451

Chapter 7: Creating a Vlog 469

Book VI: Promoting and Growing Your Blog  485

Chapter 1: Secrets to Blogging Success 487

Chapter 2: Building Community 495

Chapter 3: Social Networking 503

Chapter 4: Social Bookmarking 517

Chapter 5: Inviting or Being a Guest Blogger 529

Chapter 6: Hosting Blog Contests 539

Book VII: Making Money from Your Blog  551

Chapter 1: Blog Advertising 101 553

Chapter 2: Publishing Contextual Ads 561

Chapter 3: Using Text Link Ads 575

Chapter 4: Placing Impression Ads 583

Chapter 5: Making Money with Affi liate Advertising 589

Chapter 6: Publishing Sponsored Reviews and Paid Posts 603

Chapter 7: Merchandising for Profit 613

Chapter 8: Displaying Ads in Your Blog’s Feed 621

Chapter 9: Selling Ad Space Directly 629

Chapter 10: Benefi ting from Indirect Monetization Opportunities 641

Book VIII: Microblogging with Twitter  649

Chapter 1: Getting the Short Story with Microblogging 651

Chapter 2: Getting Started with Twitter 659

Chapter 3: Getting More out of Twitter 679

Chapter 4: Using Third-Party Twitter Applications 699

Glossary  713

Index  723

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