Thank you for visiting us. We are currently updating our shopping cart and regret to advise that it will be unavailable until September 1, 2014. We apologise for any inconvenience and look forward to serving you again.

Dummies.com
  • Print
  • Share
Behavioral Economics For Dummies (1118085035) cover image

Behavioral Economics For Dummies

ISBN: 978-1-118-08503-5
Paperback
384 pages
February 2012
US $21.99 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

Introduction 1

Part I: Introducing Behavioral Economics: The Science of Making Real-World Choices 7

Chapter 1: Decoding Behavioral Economics 9

Chapter 2: Getting Real about Assumptions 19

Chapter 3: Neuroeconomics: Exploring the Brain for Economic Analysis 41

Chapter 4: Why Incentives and Markets Matter, but Money Isn’t Everything 65

Part II: Understanding Choice 89

Chapter 5: Exploring the Limits to Free Choice 91

Chapter 6: Quick and Simple Heuristics and Real-World Decision Making 107

Chapter 7: How the Framing of Choices Affects Decision Making 131

Chapter 8: How Norms, Peers, History, and Culture Influence Choice 153

Chapter 9: Why Gender, Children, and Age Matter for Economic Analysis 167

Part III: Growing the Economic Pie: The Economic Importance of Ethics, Well-Being, and Culture 181

Chapter 10: Why Smart People Pay Taxes, Recycle, and Even Break the Law 183

Chapter 11: Labor Supply in the Real World 197

Chapter 12: The Black Box of the Firm: Human Relationships and Productivity 215

Chapter 13: The Good Economy: How Ethical Behavior Can Grow the Economy 229

Chapter 14: Why Institutions Matter 243

Part IV: When Bubbles and Busts and Inefficiencies Are Possible: Some Behavioral Insights into the Strange World of Economic Reality 257

Chapter 15: Deciphering Behavioral Finance 259

Chapter 16: Looking into Recessions and Depressions 275

Chapter 17: The Art and Science of Happiness: Can You Be Happy without More Money? 291

Part V: The Part of Tens 309

Chapter 18: Ten (Or So) Key Public Policy Implications of Behavioral Economics 311

Chapter 19: Ten (Or So) Experiments in Behavioral Economics 321

Chapter 20: Ten Decision-Making Lessons from Behavioral Economics 333

Index 341

  • Print
  • Share