“If we build it, they will come.”
Unfortunately, in the field of Web sites, that’s an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you’re an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies ... Read More
You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines.
Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets ... Read More
You’ve heard all about Second Life. Maybe you’ve already jumped with both feet—and gotten stuck. Or maybe you’re a Second Life veteran who wants to build something or run a business. Fear not! Second Life For Dummies is hear to hold your hand, pat your back, and cheer you on through this new and enchanting reality.
Written by a pair of Second Life old timers, this easy-to-use, flip-and-find guide is packed with expert advice, seasoned insight, and ... Read More
Semantic Web technology is already changing how we interact with data on the Web. By connecting random information on the Internet in new ways, Web 3.0, as it is sometimes called, represents an exciting online evolution.
Whether you’re a consumer doing research online, a business owner who wants to offer your customers the most useful Web site, or an IT manager eager to understand Semantic Web solutions, ... Read More
Your fully updated guide to search engine optimization
Packed with tips, tricks, and secrets, SEO For Dummiesshows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps you come to grips with search engine basics—what they are, which ones are important, and how to get started—and build a search-engine-friendly ... Read More
See how to use Skype for secure chats and connect SkypeOut and SkypeIN. Here's the fun and easy way (r) to understand all the hype about Skype and make this cool alternative communication system work for you! You'll get great advice about hardware, directions for downloading and installing Skype, ideas for using Skype in your business, and the lowdown on making Skype calls to people with old-fashioned phones. ... Read More
Realize the potential of social collaboration in business with this easy-to-understand guide
Social media have proven to be an engaging and addictive mode of communication and information gathering for users on a personal level. However, by applying that same philosophy, a corporate collaboration system that employs social technologies could potentially get employees more involved in running an efficient and effective business. This fun and friendly ... Read More
Discover great ways to engage your customers through the social web
Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces ... Read More
Capture customers and sales with social media commerce
Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer ... Read More
Learn to design professional and effective social media profiles!
Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Facebook timelines, Twitter backgrounds, and LinkedIn profiles, this fun-but-straightforward guide shows you how to create eye-catching social media profiles with a professional, cohesive design ... Read More
Put "engage" front and center in your social media marketing engagement strategies!
When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using ... Read More
Learn the latest social media marketing techniques
Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best ... Read More
Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!
Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line. ... Read More
A new edition of the bestselling social media marketing book
Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing ... Read More
Valuable kit teaches social media marketing to learners of all levels
If you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a full-color printed book and a Dummies interactive eLearning course on CD. You'll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything ... Read More
Marketing pros and entrepreneurs, this is your digital guide to all you need to know about social media marketing. A complete learning package, this guide comes packed with integrated video, audio clips, and interactive images that provide a unique learning experience. Explore the many aspects of social media including reviewing sites, monitoring competitors, and fitting social media into your current marketing plan. Grasp how social media marketing ... Read More
Still working on your social media savvy?
Social Media Marketing Tips For Dummies is here to help. This handy app is your on-the-go guide to getting started and getting results from your social media marketing efforts. From creating a personal brand and understanding the latest social media techniques to taking your Twitter account to the next level, figuring out what your Facebook fans want, and more, this app is just what you need to start connecting ... Read More
Discover how to gauge your online success based on social media metrics
With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. ... Read More
Optimize, optimize, optimize to get the most out of your company's social media presence
As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, ... Read More
The ultimate beginner guide to the groundbreaking music service, Spotify!
Spotify is a free online streaming music platform that allows users to listen to songs on demand over the Internet--without having to buy or own the actual tracks. This fun and friendly guide walks you through how best to use this sweet-sounding service. Covering everything from using Spotify on selected mobile phones to creating and sharing your own playlists, ... Read More
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Build your own blog, website, or portfolio with Squarespace
Squarespace lets you create visually rich web pages with any configuration of text, images, or blocks you wish, just by dragging and dropping. Even if you've been using earlier versions of Squarespace, the features in version 6 will amaze you - and bring you straight to this must-have guide for practical information! If you're a do-it-yourself website builder, get up to speed fast on all the ... Read More
Discover how to build your own blog, website, or portfolio with Squarespace!
Squarespace is a fast-growing all-in-one solution for creating and maintaining a blog, website, or portfolio that allows you to drag and drop various site elements and manage your finished product on the free Squarespace iPhone application. In this fun and friendly 224-page ebook, Squarespace For Dummies helps you discover the variety of modules to choose from, including blogs ... Read More
Turn browsers into buyers, boost traffic, and more
Build your store from scratch, or make the one you have more profitable
His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much ... Read More
The gold standard for eBay users who want to get serious about selling
Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an eBay Business For Dummies. EBay superstar author Marsha Collier packs the fourth edition of her mega-selling book with everything you need to know, from how to tap the explosive power of social media for promoting your business to the very latest ... Read More
The easy way to build an online craft business from scratch
Starting an Etsy Business For Dummies offers expert advice for artists and entrepreneurs looking to build an online craft business from scratch. You'll get invaluable information on how to set up an Etsy shop, write compelling item descriptions, photograph your work, engage the Etsy community, understand fees, and find your muse when it takes a holiday. ... Read More
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