Millions of Americans dream of owning and running their own restaurant — because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all ... Read More
Running Great Workshops & Meetings For Dummiesdelivers the tools managers need to facilitate engaging and rewarding group sessions. Written by two highly experienced leadership and coaching consultants, this book provides practical, hands-on instruction that can help you turn your meetings and training sessions around. Boost productivity by engaging attendees from the ... Read More
In plain English, this completely reliable handbook walks you through the new and revised SOX laws, introduces ... Read More
As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find and qualify, find and qualify a buyer, conduct a sale ... Read More
The world's largest and most profitable companies—including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola—have used Six Sigma to achieve breathtaking improvements in business performance, in everything from products to processes to complex systems and even in work environments. Over the past decade, over ... Read More
In today's business world, your bottom line isn't measured by your company's financial performance alone. Social Entrepreneurship For Dummies shows you how to implement social responsibility to your business plan in order to increase your bottom line.
This book helps any social entrepreneur gain the necessary skills needed to change the system and spread the solution, while providing explanations ... Read More
Starting a business? Don't sweat it! Reflecting today's unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business ... Read More
Starting your own business is an exciting - and challenging - time.
This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th Edition gives you what you need to make the leap from employee to successful entrepreneur ... Read More
How to create a profitable, sustainable business developing and marketing iPhone apps
iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.
Starting an iPhone Application Business For Dummiesprovides clear, reliable business information to help developers and entrepreneurs create a profitable ... Read More
Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website ... Read More
Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future ... Read More
In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the ... Read More
To be an effective mediator, it's essential to possess the ability to take control of animated situations, offer advice, and facilitate discussion—all the while remaining neutral without formulating biased judgment. Success as a Mediator For Dummies helps you acquire these attributes and much more.
Aspiring mediators will learn the importance of upholding an honorable reputation, the ... Read More
Are you worried about losing your job? Are you retired but forced to re-enter the workforce to keep up with the rising cost of living? Do you find yourself lucky to have a job at all, no matter how difficult or unpleasant the environment may be? Thriving in the Workplace All-In-One For Dummies gives people of all ages, in any job, and in any type of workplace the information, tips, and advice ... Read More
Savvy traders can make money in both up and down markets. Trading For Dummies is for investors at all levels who are looking for a clear guide to successfully trading stocks in any type of market. It is also for investors who have experience trading and who are looking for new, proven methods to enhance the profitability of their investments. ... Read More
With the majority of the world's population shifting to urban centres, urban planning—the practice of land-use and transportation planning to help shape cities structurally, economically, and socially—has become an increasingly vital profession. In Urban Planning For Dummies, readers will get a practical overview of this fascinating field, including studying community demographics, determining the best uses ... Read More
Getting a business up and running or pushing a brilliant product to the marketplace requires capital. For many entrepreneurs, a lack of start-up capital can be the single biggest roadblock to their dreams of success and fortune. Venture Capital For Dummiestakes entrepreneurs step by step through the process of finding and securing venture capital for their own projects. ... Read More
Ever wondered why nobody hears you in meetings, or wished people would take you more seriously? Or maybe you're unhappy with your accent, or you feel insecure about your high-pitched or monotonous voice? Voice and Speaking Skills For Dummies will help you to discover the power of your voice, understand how it works, and use your voice like a professional whether in meetings, addressing an audience, or ... Read More
Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars For Dummies gives you the insider's perspective on techniques that have been proven effective time and ... Read More
A fast and easy way to write winning white papers!
Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field.
The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more ... Read More
Working your way through a conflict in the office can present unexpected challenges, but there's no need to feel unprepared — Workplace Conflict Resolution Essentials For Dummieshas you covered! In the book, you'll find practical, expert guidance on various approaches to negotiating and mediating a successful resolution for you and your team. You'll get coverage of negotiation techniques, mediation methods ... Read More
Create captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming ... Read More