In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the ... Read More
To be an effective mediator, it's essential to possess the ability to take control of animated situations, offer advice, and facilitate discussionall the while remaining neutral without formulating biased judgment. Success as a Mediator For Dummies helps you acquire these attributes and much more.
Aspiring mediators will learn the importance of upholding an honorable reputation, the ... Read More
Are you worried about losing your job? Are you retired but forced to re-enter the workforce to keep up with the rising cost of living? Do you find yourself lucky to have a job at all, no matter how difficult or unpleasant the environment may be? Thriving in the Workplace All-In-One For Dummies gives people of all ages, in any job, and in any type of workplace the information, tips, and advice ... Read More
Savvy traders can make money in both up and down markets. Trading For Dummies is for investors at all levels who are looking for a clear guide to successfully trading stocks in any type of market. It is also for investors who have experience trading and who are looking for new, proven methods to enhance the profitability of their investments. ... Read More
With the majority of the world's population shifting to urban centres, urban planningthe practice of land-use and transportation planning to help shape cities structurally, economically, and sociallyhas become an increasingly vital profession. In Urban Planning For Dummies, readers will get a practical overview of this fascinating field, including studying community demographics, determining the best uses ... Read More
Getting a business up and running or pushing a brilliant product to the marketplace requires capital. For many entrepreneurs, a lack of start-up capital can be the single biggest roadblock to their dreams of success and fortune. Venture Capital For Dummiestakes entrepreneurs step by step through the process of finding and securing venture capital for their own projects. ... Read More
Ever wondered why nobody hears you in meetings, or wished people would take you more seriously? Or maybe you're unhappy with your accent, or you feel insecure about your high-pitched or monotonous voice? Voice and Speaking Skills For Dummies will help you to discover the power of your voice, understand how it works, and use your voice like a professional whether in meetings, addressing an audience, or ... Read More
Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars For Dummies gives you the insider's perspective on techniques that have been proven effective time and ... Read More
A fast and easy way to write winning white papers!
Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field.
The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more ... Read More
Create captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming ... Read More