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Starting an iPhone Application Business For Dummies (0470524529) cover image

How to create a profitable, sustainable business developing and marketing iPhone apps

iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.

Starting an iPhone Application Business For Dummiesprovides clear, reliable business information to help developers and entrepreneurs create a profitable ... Read More

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Starting an Online Business All-in-One For Dummies, 4th Edition (1118926706) cover image
The all-in-one guide to everything you need to know to start an online business

Starting an online business can be a tricky undertaking. Luckily, Starting an Online Business All-in-One For Dummies, 4th Edition gives you the business savvy needed to make your online business boom. Cutting through technical jargon and hype, this plain-English guide arms you with everything you need to succeed, from developing a business plan and designing your website ... Read More

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Strategic Planning For Dummies (0470037164) cover image
If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.

Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future ... Read More

Strategic Planning Kit For Dummies, 2nd Edition (1118077776) cover image
Think and act strategically every time

In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the ... Read More

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Success as a Mediator For Dummies (1118078624) cover image
Everything you need to enter the exciting field of legal mediation

To be an effective mediator, it's essential to possess the ability to take control of animated situations, offer advice, and facilitate discussion—all the while remaining neutral without formulating biased judgment. Success as a Mediator For Dummies helps you acquire these attributes and much more.

Aspiring mediators will learn the importance of upholding an honorable reputation, the ... Read More

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Technical Writing For Dummies (0764553089) cover image
Let’s face it, a lot of technical documentation reads as if it had been translated into English from Venutian by a native speaker of gibberish. Which is annoying for you and expensive for the manufacturer who pays with alienated customers and soaring technical support costs. That’s why good technical writers are in such big demand worldwide. Now, Technical Writing For Dummies arms you with the skills you need to cash in on that demand. ... Read More
Thriving in the Workplace All-in-One For Dummies (0470575255) cover image
Practical guidance on thriving-and surviving-in the workplace

Are you worried about losing your job? Are you retired but forced to re-enter the workforce to keep up with the rising cost of living? Do you find yourself lucky to have a job at all, no matter how difficult or unpleasant the environment may be? Thriving in the Workplace All-In-One For Dummies gives people of all ages, in any job, and in any type of workplace the information, tips, and advice ... Read More

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Trading For Dummies, 3rd Edition (1118681185) cover image
Make informed trading decisions regardless of the market's condition

Savvy traders can make money in both up and down markets. Trading For Dummies is for investors at all levels who are looking for a clear guide to successfully trading stocks in any type of market. It is also for investors who have experience trading and who are looking for new, proven methods to enhance the profitability of their investments. ... Read More

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Training For Dummies (0764559850) cover image
Millions of Americans have to train others as part of their jobs. Whether you’re an employee training your co-workers on a new process or skill, a volunteer asked to train new volunteers, a chef training your staff, or a paramedic giving CPR training, it’s just as important to know how to teach others as it is to know what you’re talking about. It doesn’t matter how much you know about your subject if you can’t share it with others. ... Read More
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Urban Planning For Dummies (1118100239) cover image
How to create the world's new urban future

With the majority of the world's population shifting to urban centres, urban planning—the practice of land-use and transportation planning to help shape cities structurally, economically, and socially—has become an increasingly vital profession. In Urban Planning For Dummies, readers will get a practical overview of this fascinating field, including studying community demographics, determining the best uses ... Read More

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Venture Capital For Dummies (1118642236) cover image
Secure venture capital? Easy.

Getting a business up and running or pushing a brilliant product to the marketplace requires capital. For many entrepreneurs, a lack of start-up capital can be the single biggest roadblock to their dreams of success and fortune. Venture Capital For Dummiestakes entrepreneurs step by step through the process of finding and securing venture capital for their own projects. ... Read More

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Voice and Speaking Skills For Dummies (1119945127) cover image
Find your voice, and communicate with confidence

Ever wondered why nobody hears you in meetings, or wished people would take you more seriously? Or maybe you're unhappy with your accent, or you feel insecure about your high-pitched or monotonous voice? Voice and Speaking Skills For Dummies will help you to discover the power of your voice, understand how it works, and use your voice like a professional whether in meetings, addressing an audience, or ... Read More

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Webinars For Dummies (1118885724) cover image
Gather an audience from around the globe with webinars

Webinars For Dummies takes the guesswork and uncertainty out of webinar creation. Written by John Carucci under the guidance of webinar technology company ON24, the book provides a roadmap for creating a webinar that effectively communicates to the audience without boring them to sleep. Webinars For Dummies gives you the insider's perspective on techniques that have been proven effective time and ... Read More

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White Papers For Dummies (1118496922) cover image

A fast and easy way to write winning white papers!

Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field.

The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more ... Read More

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Workplace Conflict Resolution Essentials For Dummies Australian & New Zealand Edition (0730319458) cover image

Managing employees and encouraging them to work together toward a common goal is an essential skill that all leaders should possess. Workplace Conflict Resolution Essentials For Dummies provides the tools and advice you need to restore peace, train your colleagues to get along better with others, prevent conflicts from ever starting, and maintain better productivity while boosting morale.

Encourage collaboration and develop a successful workplace environment ... Read More

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Writing Copy For Dummies (0764569694) cover image
Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming ... Read More
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