Savvy traders can make money in both up and down markets. Trading For Dummies is for investors at all levels who are looking for a clear guide to successfully trading stocks in any type of market. It is also for investors who have experience trading and who are looking for new, proven methods to enhance the profitability of their investments. ... Read More
With the majority of the world's population shifting to urban centres, urban planningthe practice of land-use and transportation planning to help shape cities structurally, economically, and sociallyhas become an increasingly vital profession. In Urban Planning For Dummies, readers will get a practical overview of this fascinating field, including studying community demographics, determining the best uses ... Read More
Getting a business up and running or pushing a brilliant product to the marketplace requires capital. For many entrepreneurs, a lack of start-up capital can be the single biggest roadblock to their dreams of success and fortune. Venture Capital For Dummiestakes entrepreneurs step by step through the process of finding and securing venture capital for their own projects. ... Read More
Ever wondered why nobody hears you in meetings, or wished people would take you more seriously? Or maybe you're unhappy with your accent, or you feel insecure about your high-pitched or monotonous voice? Voice and Speaking Skills For Dummies will help you to discover the power of your voice, understand how it works, and use your voice like a professional whether in meetings, addressing an audience, or ... Read More
A fast and easy way to write winning white papers!
Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field.
The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more ... Read More
Create captivating, results-oriented, sales-generating copy
Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming ... Read More