Business, Investing & Careers
This easy-to-understand guide shows you how to assess your financial situation, calculate debt, prepare a budget ... Read More
This authoritative guide is packed with expert advice on how to increase your profits and limit your risk. It helps you grasp the psychology behind market timing as you learn ... Read More
Covers everything from essential marketing principles and techniques to the latest methods and trends
Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative ... Read More
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. ... Read More
Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. ... Read More
Created especially for the Australian customer!
Attract customers and ensure the ongoing success of your small business with this no-nonsense guide
Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your ... Read More
If you’ve been using the cloud-based Xero system and running an existing payroll outside of Xero, or you’re looking to employ people for your small business in Australia, then this In A Day book is the resource you need.
This book navigates through the payroll basics, and explains how to define payroll settings and set up employees. Mastering Australian Payroll with Xero In A Day For Dummies shows you how to define employee pay template settings, and ... Read More
With healthcare providers moving to electronic record systems, data accuracy and efficient data processing is more important than ever. Medical offices need professionally trained billers and coders, either in the office or via telecommute, to handle records for internal and external accessibility and efficiency.
Medical Billing & Coding For Dummies ... Read More
Two complete ebooks for one low price! Created and compiled by the publisher, this medical school basics bundle brings together two of the bestselling For Dummies medical school titles in one, e-only bundle. With this special bundle, you’ll get the complete text of the following titles:
Medical Ethics For Dummies
Succeeding in the healthcare field means more than just making a diagnosis and writing a prescription. Healthcare professionals are responsible ... Read More
Flexibility is one of the most enticing aspects of a career in medical transcription. Perfect for in the office, at home, or on vacation, medical transcriptionists can often create lifestyle-appropriate schedules. The transcription field also appeals as a part-time, post-retirement income source for ex-healthcare-industry workers. If you're interested in a career in this growing field, ... Read More
"A terrific resource of information for anyone in the event-planning business." --James Spellos, CMP, President, Meeting U.
Meeting & Event Planning For Dummies is a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This comprehensive resource covers all the angles from the little details to the big picture to make sure your ... Read More
Are you a business owner, investor, venture capitalist, or member of a private equity firm looking to grow your business by getting involved in a merger with, or acquisition of, another company? Are you looking for a plain-English guide to how mergers and acquisitions can affect your investments? Look no further.
Mergers & Acquisitions For Dummies explains the entire process step by step from the different ... Read More
The media has named the growing trend toward micro-entrepreneurship "the Rise of the Creative Class," "the Gig Life," or "the freelance economy." All of those refer to the nearly 4 million workers who were self-employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there's ... Read More
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing ... Read More
Indicators are pointing to a rebound in mutual funds, and investors are returning! Newly revised and updated, Mutual Funds For Dummies, 6th Edition, provides you with expert insight on how to find the best-managed funds that match your financial goals. With straightforward advice and a plethora of specific up-to-date fund recommendations, personal finance expert ... Read More
Now in its seventh edition, MYOB Software For Dummies walks you through everything you need to know, from starting your MYOB file from scratch and recording payments and receipts, to tracking profit and analysing sales. This new edition includes all the information you need on the new generation of MYOB AccountRight software, including the new cloud computing features.
... Read More
Renting space for businesses and navigating a commercial lease can be a daunting task for those without expertise, as errors or oversights can cost thousands of dollars. Thankfully, Negotiating Commercial Leases & Renewals For Dummiestakes the mystery out of the commercial leasing process and offers expert tips and advice to help small business owners successfully negotiate their leases???without ... Read More
Negotiation Skills In A Day For Dummies offers expert guidance on executing the essential skills of successfully and diplomatically negotiating for the outcomes you desire. ... Read More
Learn how to use neuromarketing and understand the science behind it
Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business ... Read More
Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of ... Read More
Your hands-on guide to keeping great records and keeping your nonprofit running smoothly
Need to get your nonprofit books in order? This practical guide has everything you need to know to operate your nonprofit according to generally accepted accounting principles (GAAP) from documenting transactions and budgeting to filing taxes, preparing financial statements, and much more. You'll see how to stay organized, keep records, and be prepared for an ... Read More
More so now than in years past, a significant number of nonprofit organizations have experienced a major decrease in funding and contributions. Nonprofit Kit for Dummies, 4th Edition caters to these organizations and shows you how your nonprofit can thrive and survive even in the most unpredictable and uncertain economic climate.
This new edition of Nonprofit Kit For Dummies ... Read More