Business, Investing & Careers
Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you re an enterprise-level marketer using a third-party e-mail ... Read More
In this global economy, it is important to understand the power that other countries possess, and how they can affect the global market and your investment portfolio. Emerging markets represent about 75% of the world's land mass and, with population growth that is 5 times faster than in developed countries, are home to over 80% of the global population. ... Read More
Today more than ever, companies and leaders need a road map to help them boost employee engagement levels. Employee Engagement For Dummies helps employers implement the necessary plans to create and sustain an engaging culture, allowing them to attract and retain the best people while boosting their productivity and creativity.
Employee Engagement For Dummies ... Read More
No two EMT exam experiences are exactly alike, as questions are tailored to the test-taker and range in topics from handling medical emergencies and patient assessment, to medical ethics, ambulance operations, and pediatrics. EMT Exam For Dummiestakes the intimidation out of the test, offering everything you need to prepare for—and pass—the exam. Along with the book, there is also an online companion ... Read More
With timely, substantial information about energy stocks, Energy Investing For Dummies teaches the ins and outs of energy sectors and how to incorporate them into business and investment plans. As a savvy investor and business manager you will find the important information and advice you need to incorporate these growth areas into your investment portfolio. ... Read More
As more and more of the population reach senior ages—including baby boomers, many of whom do not have wills—an increasing number of people are being thrust into the role of executor, administrator, personal representative of an estate, or trustee of a trust after the death of a loved one. This updated edition of Estate & Trust Administration For Dummies ... Read More
These are turbulent times for Europe. The European debt crisis has dominated headlines, toppled elected leaders, and even called into question the survival of the Euro itself. In fact, not a day goes by without headlines screaming about the eurozone in crisis.
But what are the key issues at stake? What exactly caused the crisis...and what might happen next? Julian Knight walks you through the issues and explains ... Read More
Exchange-traded funds (ETFs) offer access to a range of investments in a single trade, are usually less volatile than individual stocks, cheaper than most managed funds and more tax-effective. But how do you pick the one that's right for you? This straightforward book helps you weigh up your options, build an effective portfolio and maximise your profits. ... Read More
Exchange-traded funds (ETFs) have a strong foothold in the marketplace, because they are less volatile than individual stocks, cheaper than most mutual funds, and subject to minimal taxation. But how do you use thisfinancial product to diversify your investments in today's fast-growing and ever-changing market?
Exchange-Traded Funds For Dummies shows you in plain English how to weigh your options and pick ... Read More
Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective ... Read More
Facebook Marketing All-in-One For Dummies, 3rdEdition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile ... Read More
This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user ... Read More
Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful ... Read More
This fun guide gives you dozens of step-by-step diagrams that walk you through the process of preparing creative illustrations that you can later develop into dynamic presentations for your design portfolio. Plus, you'll not only learn how to draw clothes and fabric, but also how to show details that make up the total look: faces and hairstyles, fashion accents, and a wide variety of textures ... Read More
Despite the economic landscape and job market, demand for accountants remains strong, and accountants will continue to see high demand for their services as the economy rebounds and businesses grow. Additionally, one of the effects of the economic downturn is a greater emphasis on accountability, transparency, and controls in financial reporting. ... Read More
Your practical guide to scoring cash to fuel your real estate investments
Want to be a smart, successful real estate investor? This no-nonsense guide contains everything you must know to make the right choices about financing your investments from the various options available and the impact on cash flow to the tax implications and risk factors involved. You also get tried-and-true tips for surviving a down market and using current investments to ... Read More
Flash is installed on 98 percent of browsers and runs on most smartphones, delivering RIA content and videos. With Flash 10.1 for mobile devices, developers have the perfect tool to create a richer experience. This friendly guide covers the tools needed to develop native mobile device apps as well as Web Flash mobile apps, including games, and does it all in the easy-to-follow ... Read More
You can find plenty of books about flipping houses that claim "anyone can do it." Flipping Houses For Dummies takes a different approachhonesty. We don't claim that flipping houses is "easy" or "simple" or "risk-free," because, quite frankly, it isn't.
Flipping Houses For Dummies reveals the risks and rewards of flipping properties; helps you determine whether you have the time, energy, cash, and other resources ... Read More
Foreclosure Investing For Dummies ... Read More
This practical, no-nonsense guide helps you size up your options and increase your chances of saving your home. You’ll ... Read More
Careers in forensic accounting are hot-US News & World Report recently designated forensic accounting as one of the eight most secure career tracks in America., Forensic accountants work in most major accounting firms and demand for their services is growing with then increasing need for investigations of mergers and acquisitions, tax inquiries, and economic crime. In addition, forensic accountants ... Read More
MSA Worldwide has partnered with the most prominent names in franchise law to present the first Franchising For Dummies seminar series to be held throughout the United States and Canada this fall. The seminars are designed to educate small business owners about the steps associated with franchising their business and whether franchising is the right expansion strategy for their company.