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Data Science For Dummies (1118841557) cover image

Discover how data science can help you gain in-depth insight into your business – the easy way!

Jobs in data science abound, but few people have the data science skills needed to fill these increasingly important roles in organizations. Data Science For Dummies is the perfect starting point for IT professionals and students interested in making sense of their organization’s massive data sets and applying their findings to real-world business scenarios ... Read More

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Day Trading For Dummies, 3rd Edition (1118779606) cover image
In an ever-changing market, get the advantage of trading for yourself

Day trading is undoubtedly the most exciting way to make your own money. Before you begin, you need three things: patience, nerves of steel, and a well-thumbed copy of Day Trading For Dummies.

This plain-English guide shows you how day trading works, identifies its all-too-numerous pitfalls, and gets you started with an action plan. From classic and renegade strategies to the nitty-gritty ... Read More

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Debt Repair Kit For Dummies, Australian Edition (1742169414) cover image
All the tools you need to get your finances back on track

Are you seeking straightforward advice on how to avoid debt and establish a good credit standing? With this book, you discover how to dispute inaccurate information in your credit report, communicate with debt collectors, set financial goals and build a good credit history, as well as how to detect and avoid scams and identity theft. ... Read More

Dividend Stocks For Dummies (0470466014) cover image
Expert advice on a mature, reliable way to invest money

According to Fortune magazine, investing in dividends is one of the top five ways to survive market instability. Dividend Stocks For Dummies gives you the expert information and advice you need to successfully add dividends to your investment portfolio, revealing how to make the most out of dividend stock investing-no matter the type of market. ... Read More

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DIY Super For Dummies, 3rd Australian Edition (0730315347) cover image

Taking control of your super is easier than you think

Now in its third edition, DIY Super For Dummies contains all the expert information and advice you need to confidently set up and manage your fund, navigate the ever-changing super rules, and invest your fund wisely.

Written in the straightforward but fun language that has defined the For Dummies brand for more than twenty years, this friendly and easy-to-follow guide helps you figure out if DIY ... Read More

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Doing Business in China For Dummies (0470049294) cover image
Navigate China's business culture and etiquette

The fun and easy way to grow your business in China

This authoritative, friendly guide covers all the basics, from the nuts and bolts of Chinese business and bureaucracy to negotiating with your Chinese partners. You'll also get the know-how you need to manage day to day, from travel tips and advice on converting money to getting past language barriers.

Discover how to:
* Understand Chinese markets
* Develop ... Read More
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Doing Business in India For Dummies (0470127694) cover image
India is booming! This practical, easy-to-understand guide covers all the basics of setting up and growing your business in India, from choosing a location and selecting your Indian team to understanding the legal system, evaluating business partners, and settling disputes. You also get handy tips in financing, marketing, and manufacturing, as well as doing business from abroad. ... Read More
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E-Mail Marketing For Dummies, 2nd Edition (0470947675) cover image
Updated to reflect the hottest new trends, technologies, and strategies!

Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail ... Read More

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Emerging Markets For Dummies (0470878932) cover image
A comprehensive explanation of emerging markets

In this global economy, it is important to understand the power that other countries possess, and how they can affect the global market and your investment portfolio. Emerging markets represent about 75% of the world's land mass and, with population growth that is 5 times faster than in developed countries, are home to over 80% of the global population. ... Read More

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Employee Engagement For Dummies (1118725794) cover image
The easy way to boost employee engagement

Today more than ever, companies and leaders need a road map to help them boost employee engagement levels. Employee Engagement For Dummies helps employers implement the necessary plans to create and sustain an engaging culture, allowing them to attract and retain the best people while boosting their productivity and creativity.

Employee Engagement For Dummies ... Read More

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EMT Exam For Dummies with Online Practice (1118768175) cover image
Test-taking strategies and steps to succeed as an EMT

No two EMT exam experiences are exactly alike, as questions are tailored to the test-taker and range in topics from handling medical emergencies and patient assessment, to medical ethics, ambulance operations, and pediatrics. EMT Exam For Dummiestakes the intimidation out of the test, offering everything you need to prepare for—and pass—the exam. Along with the book, there is also an online companion ... Read More

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Energy Investing For Dummies (1118116410) cover image
The fast and easy way to grasp energy sectors and their place in the global economy

With timely, substantial information about energy stocks, Energy Investing For Dummies teaches the ins and outs of energy sectors and how to incorporate them into business and investment plans. As a savvy investor and business manager you will find the important information and advice you need to incorporate these growth areas into your investment portfolio. ... Read More

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Entrepreneurship For Dummies (0764552627) cover image
Today's business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test ... Read More
Estate and Trust Administration For Dummies, 2nd Edition (1118412257) cover image
Your plain-English guide to administering an estate and/or trust

As more and more of the population reach senior ages—including baby boomers, many of whom do not have wills—an increasing number of people are being thrust into the role of executor, administrator, personal representative of an estate, or trustee of a trust after the death of a loved one. This updated edition of Estate & Trust Administration For Dummies ... Read More

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Estate Planning For Dummies (0764555014) cover image
If you’re like most people, you want to be sure that, once you’ve passed on, no more of your property and money will be lost to the government than is absolutely necessary. You want to know that you’ll be leaving your heirs your assets and not your debts. You want to be absolutely certain that your will is ship-shape, your insurance policies are structured properly, and that every conceivable hole in your estate plan has been filled. And most of all ... Read More
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The Euro Crisis For Dummies, Special Edition (1118346777) cover image
Your handy mini-guide to the eurozone crisis

These are turbulent times for Europe. The European debt crisis has dominated headlines, toppled elected leaders, and even called into question the survival of the Euro itself. In fact, not a day goes by without headlines screaming about the eurozone in crisis.

But what are the key issues at stake? What exactly caused the crisis...and what might happen next? Julian Knight walks you through the issues and explains ... Read More

Exchange-Traded Funds For Dummies, 2nd Edition (1118104242) cover image
The fast and easy way to get a handle on ETFs

Exchange-traded funds (ETFs) have a strong foothold in the marketplace, because they are less volatile than individual stocks, cheaper than most mutual funds, and subject to minimal taxation. But how do you use thisfinancial product to diversify your investments in today's fast-growing and ever-changing market?

Exchange-Traded Funds For Dummies shows you in plain English how to weigh your options and pick ... Read More

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Exchange-Traded Funds For Dummies, Australia and New Zealand Edition (0730376974) cover image
Diversify your investments with today's fastest growing financial product

Exchange-traded funds (ETFs) offer access to a range of investments in a single trade, are usually less volatile than individual stocks, cheaper than most managed funds and more tax-effective. But how do you pick the one that's right for you? This straightforward book helps you weigh up your options, build an effective portfolio and maximise your profits. ... Read More

Facebook Advertising For Dummies (0470637625) cover image
Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective ... Read More

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Facebook Marketing All-in-One For Dummies, 3rd Edition (1118816188) cover image
Reach your customers with the latest Facebook marketing strategies

Facebook Marketing All-in-One For Dummies, 3rdEdition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile ... Read More

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Facebook Marketing For Dummies, 5th Edition (1118951328) cover image
Practical Facebook marketing strategies, tactics, and techniques

This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user ... Read More

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Facebook Marketing For Dummies (0470487623) cover image
Discover how to leverage the power of the Facebook community to achieve your business marketing goals

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in components of profile pages, polls, community building, advertising, word-of-mouth marketing, and business applications. This insightful ... Read More

Fashion Drawing For Dummies (0470601604) cover image
The fast and easy way to learn the art of fashion drawing

This fun guide gives you dozens of step-by-step diagrams that walk you through the process of preparing creative illustrations that you can later develop into dynamic presentations for your design portfolio. Plus, you'll not only learn how to draw clothes and fabric, but also how to show details that make up the total look: faces and hairstyles, fashion accents, and a wide variety of textures ... Read More

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Financial Accounting For Dummies (0470930659) cover image
Your plain-English guide to navigating a financial accounting course

Despite the economic landscape and job market, demand for accountants remains strong, and accountants will continue to see high demand for their services as the economy rebounds and businesses grow. Additionally, one of the effects of the economic downturn is a greater emphasis on accountability, transparency, and controls in financial reporting. ... Read More

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Financial Risk Management For Dummies  (111908220X) cover image
Take the risk out of financial risk management

Written by bestselling author and past winner of the GARP Award's Risk Manager of the Year, Aaron Brown, Financial Risk Management For Dummies offers thorough and accessible guidance on successfully managing and controlling financial risk within your company. Through easy-to-follow instruction, you'll find out how to manage risk, firstly by understanding it, and then by taking control of it. Plus, you'll ... Read More

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