Business, Investing & Careers
Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers ... Read More
Migrating from MYOB to Xero is an opportunity to examine what information you really, really want from your accounting system, and also a chance to customise the data (and Xero) to suit those needs. This In A Day book is focused on exporting data from the MYOB file you’ve been using, preparing that data so it imports into Xero easily, and then importing the data into Xero.
In no time you’ll be in the cloud with activated bank feeds. You’ll be reconciling ... Read More
Cool Careers for Dummies helps you discover what you really want out of life, what your passions are, and how well you perform in different environments, and then shows you how to use this ... Read More
The math, formulas, and problems associated with corporate finance can be daunting to the uninitiated. Corporate Finance For Dummies introduces you to the practices of determining an operating budget, calculating future cash flow, and scenario analysis in a friendly, un-intimidating way that makes comprehension easy.
Corporate Finance For Dummies covers everything you'll encounter in a course on corporate finance ... Read More
Critical in supporting strategic business decisions and improving profitability, cost accounting is arguably one of the most important functions in the accounting field. For business students, cost accounting is a required course for those seeking an accounting degree and is a popular elective among other business majors.
Cost Accounting For Dummies tracks to a typical cost accounting course and provides ... Read More
Discover the practical skills for helping others.
Whether you are considering becoming a counsellor, have to provide some form of counselling as part of your job, or are simply interested in communicating well, Counselling Skills For Dummies provides the perfect introduction to the practical basics of counselling. Starting with a thorough guide to the qualities, knowledge and skills needed to become a ‘listening helper’, the book goes on to provide ... Read More
Passing the CPA exam can be the first step to a long and rewarding career. With CPA Exam For Dummies, you'll get a full overview of the exam, information on how to register, the requirements for taking and passing the tests, as well as a review of the four sections. This comprehensive introductory study guide provides you with a wealth of information, including all the current AICPA content requirements ... Read More
Whether you're starting a new business or you’ve been trading for a while, Creating a Business Plan For Dummiescovers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a thrity-page document that takes days ... Read More
Credit card debt is the third largest source of household indebtedness. Credit Repair Kit For Dummies gives you the tools you need to repair your credit.
This new edition covers: major changes with the Consumer Financial Protection Bureau's (CFPB) inquiry into overdraft practices and their effect on consumers; dealing with the effect of tightened credit markets on those with good, marginal, or bad credit; best ways to recover ... Read More
Most people are aware of the importance of handling critical conversations well. However, when it comes down to actually being in a difficult situation that calls for key communication skills, many do not know how to practically apply their own thoughts.
Critical Conversations For Dummies is a step-by-step reference for the variety of crucial conversations life presents in the workforce. It's packed ... Read More
This practical, easy-to-understand guide shows you how to measure ... Read More
The easy way to get started in crowdfund investing
Crowdfund investing (CFI) is going to be the next big thing on Wall Street. U.S. investment banks, brokerage houses, and law firms are gearing up for the creation and regulation of new financial products that will be available to the general public starting in early 2013. The introduction of these products will revolutionize the financing of small businesses and startups for these key reasons: ... Read More
Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to ... Read More
Ever dream of exploring an exciting career in culinary arts or cooking but don't know where to begin? Culinary Careers For Dummies is the perfect book for anyone who dreams of getting into the culinary profession. Whether you're a student, an up-and-coming chef looking for direction, or are simply interested in reinventing yourself and trying your hand at a new career, ... Read More
Forex markets can be one of the fastest and most volatile financial markets to trade. Money can be lost or made in a matter of seconds, and forex markets are always moving. So how do you keep up? This hands-on, friendly guide shows you how the forex market really works, what moves it, and how you can actively trade in it — without losing your head! ... Read More
A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for ... Read More
Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies ... Read More
Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change ... Read More
Day trading is undoubtedly the most exciting way to make your own money. Before you begin, you need three things: patience, nerves of steel, and a well-thumbed copy of Day Trading For Dummies.
This plain-English guide shows you how day trading works, identifies its all-too-numerous pitfalls, and gets you started with an action plan. From classic and renegade strategies to the nitty-gritty ... Read More
Are you seeking straightforward advice on how to avoid debt and establish a good credit standing? With this book, you discover how to dispute inaccurate information in your credit report, communicate with debt collectors, set financial goals and build a good credit history, as well as how to detect and avoid scams and identity theft. ... Read More
According to Fortune magazine, investing in dividends is one of the top five ways to survive market instability. Dividend Stocks For Dummies gives you the expert information and advice you need to successfully add dividends to your investment portfolio, revealing how to make the most out of dividend stock investing-no matter the type of market. ... Read More
Whether it's a digital or vinyl track of "Proud Mary," a DJ sets the mood, amps up the excitement, and gets a crowd of revelers rockin'. Often an outsized personality, blessed with a gorgeous voice and an encyclopedic knowledge of music, a DJ is this era's new pop star. For those interested in how to begin a career as a DJ, ... Read More
The fun and easy way to grow your business in China
This authoritative, friendly guide covers all the basics, from the nuts and bolts of Chinese business and bureaucracy to negotiating with your Chinese partners. You'll also get the know-how you need to manage day to day, from travel tips and advice on converting money to getting past language barriers.
Discover how to:
* Understand Chinese markets
* Develop ... Read More
Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you re an enterprise-level marketer using a third-party e-mail ... Read More