Business, Investing & Careers
Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want ... Read More
Jump-start your career and land that paying part
From preparing for auditions to finding an agent, the acting business is a challenging and competitive field. This indispensable guide is what every aspiring actor needs to get a foot in the door. Discover how to market yourself, choose a dynamic head shot, create a stellar acting resume, join unions, and pay the bills while you pursue your acting ... Read More
Budgeting For Dummies™, is a personal finance software package, for the Microsoft Windows operating system that allows customers to effortlessly manage their finances, knowing how much to spend and save, allowing them to plan for a secure future. Budgeting For Dummies™ allows statements to be downloaded from online banks and other financial institutions, which will then be automatically categorized showing actual spend against budgeted expenditure. Manual transaction entry, recurring transactions, investments management, stocks, and share downloads are also provided. Bank statements will be easily reconcilable and graphical reports and charts produced showing how your finances are doing. Note: Available in the UK only.
Designed for those investors who are already familiar with the fundamentals of the investment process and are looking to take their finances to the next level, Building Wealth All-in-One For Canadians For Dummies, is a higher-end title that will make diversifying your portfoliothe key to successful investinga cinch. Offering readers a wealth of information on ... Read More
Your go-to guide on business analysis
Business analysis refers to the set of tasks and activities that help companies determine their objectives for meeting certain opportunities or addressing challenges and then help them define solutions to meet those objectives. Those engaged in business analysis are charged with identifying the activities that enable the company to define the business problem or opportunity, define what the solutions looks like ... Read More
If disaster struck, could your business continue to operate? It might be a fire, flood, storm, technical failure, or a quality control failure - whichever way, how can you minimize the risk of disruption to your business?
i>Business Continuity For Dummies clearly sets out how to identify the risks to your organization, how to create your own BCM plan, how to apply BCM in practice and what ... Read More
Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth ... Read More
In today's competitive environment, it's the businesses with the right set of tools and technologies that get ahead, while others are left in the dust. Business Efficiency For Dummiesprovides you with practical, useful information on how to run a more effective business while saving time and money in the process.
Analyzing the world's most effective companies and aimed at top-level business ... Read More
In today's world, it's increasingly important for all businesses and government agencies to implement ethical conduct in the workplace. Therefore, business ethics has become required coursework for most students in undergraduate and postgraduate business programs.
Mapping to a business ethics course, Business Ethics For Dummies examines ethical theory and discusses the moral issues facing ... Read More
This friendly, authoritative guide shows you how to develop good etiquette on the job and navigate today’s ... Read More
Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (mobile, website, retail, community, etc.). ... Read More
Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.
Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales ... Read More
Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much ... Read More
Grow your business, build your career, find more customers, and build a valuable support network of likeminded business people.
Networking is a crucial skill for all professionals and business owners. Quite simply, it’s a fast and effective way to build your business or career - and excellent networking skills will set you apart from the competition. Business Networking For Dummies shows you how to get the most out of networking - both online and offline ... Read More
People around the globe use NLP to improve their communication skills, build rapport, make positive changes, and accomplish their goals. When used in a business context, NLP techniques can transform both your own and your team’s performances. This practical guide to NLP at work will help you increase your flexibility, become more influential, and achieve professional success, whatever your ... Read More
Whether you're starting your first business or you're a serial entrepreneur, you know how important a good business plan is to your business's ultimate success. Bad or non-existent business plans are a primary cause of business failure. But don’t fret! Business Planning Essentials For Dummies gives you all the essential, practical information you need to succeedfrom deciding what your business ... Read More
Your one-stop guide to creating a winning business plan from scratch
Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course including a complete sample plan that you can easily adapt for your ... Read More
When you're establishing, expanding, or re-energizing a business, the best place to start is with your business plan. Whether you want start–up money from investors or are looking to expand or re-energize your business, a business plan will give you a defined road map to help you get your business moving.
Business Plans Kit For Dummies, 4th Edition ... Read More
Two complete eBooks for one low price! Created and compiled by the publisher, this business skills bundle brings together two important titles in one, e-only bundle. With this special bundle, you’ll get the complete text of the following two titles:
Business Etiquette For Dummies, 2nd Edition
Make no mistake, etiquette is as important in business as it is in everyday life and it is a lot more complicated. From email and phone communications to personal ... Read More
Business statistics is a common course for business majors and MBA candidates. It examines common data sets and the proper way to use such information when conducting research and producing informational reports such as profit and loss statements, customer satisfaction surveys, and peer comparisons.
Business Statistics For Dummies tracks to a typical business statistics course offered at the undergraduate ... Read More