Business, Investing & Careers
Learn how to use neuromarketing and understand the science behind it
Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business ... Read More
Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of ... Read More
Your hands-on guide to keeping great records and keeping your nonprofit running smoothly
Need to get your nonprofit books in order? This practical guide has everything you need to know to operate your nonprofit according to generally accepted accounting principles (GAAP) from documenting transactions and budgeting to filing taxes, preparing financial statements, and much more. You'll see how to stay organized, keep records, and be prepared for an ... Read More
More so now than in years past, a significant number of nonprofit organizations have experienced a major decrease in funding and contributions. Nonprofit Kit for Dummies, 4th Edition caters to these organizations and shows you how your nonprofit can thrive and survive even in the most unpredictable and uncertain economic climate.
This new edition of Nonprofit Kit For Dummies ... Read More
Whether you're looking for a new job, applying to certain university courses, or attempting to join the military, you're increasingly likely to face a numeracy test as part of the screening process. And the only way to prepare for a numeracy test is practise. Numeracy Tests For Dummies is an accessible one-stop guide to pass these test. Featuring expert advice, instruction, review, and plenty ... Read More
On a budget and need help figuring out how to coupon online? This concise e-book will show you where to go online to find the best store and manufacturer coupons, how to combine them for the best deals, and how to stay organized. Get this bargain priced e-book with "beyond the book" extras including a video demonstration, checklist, and more. ... Read More
Take control of your investments using the latest online tools and resources
Confused by the dizzying array of investment information and opportunities available over the internet? Online Share Investing For Dummies, Australian Edition, guides you through the latest and most reliable online tools and resources -- helping you increase investment knowledge, analyse and select investments, and maximise financial ... Read More
Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains. Operations management is a growing field and a required course for most undergraduate business majors and MBA candidates. Now, Operations Management For Dummie ... Read More
This practical, plain-English guide helps you prepare your people and plan an effective sourcing strategy. You’ll find plenty of tips on negotiating with vendors, get ... Read More
Get educated, land a job, and start making money now!
Want a new career as a paralegal but don't know where to start? Relax! Paralegal Career For Dummies is the practical, hands-on guide to all the basics -- from getting certified to landing a job and getting ahead. Inside, you'll find all the tools you need to succeed, including a CD packed with sample memos, forms, letters, and more!
Discover ... Read More
Acquire and protect your share of this major business asset
Want to secure and exploit the intellectual property rights due you or your company? This easy-to-follow guide shows you how — helping you to evaluate your idea's commercial potential, conduct patent and trademark searches, document the invention process, license your IP rights, and comply with international laws. Plus, you ... Read More
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. ... Read More
Manage your books, your business, and your Internet presence with Peachtree
Who knew that accounting software could be so sweet? This updated guide covers the newest release of Peachtree and prepares you to fearlessly take a bite out of accounting. You'll save time and money by using this computerized accounting software, and you'll see how the latest enhancements to Peachtree can make your business ... Read More
The growing popularity of penny stocks can be attributed to a combination of increased understanding and tough economic times.??Penny Stocks For Dummies explains the basics of penny stocks and provides expert guidance to help you get involved right away.
Penny Stocks For Dummies provides you with the information and advice you need before considering an investment in penny ... Read More
Whether you're a manger looking to implement employee appraisals for the first time, concerned with improving the quality and effectiveness of the appraisal process, or simply trying to save time and mental anguish Performance Appraisals & Phrases For Dummies provides the tools you need to save time and energy while presenting fair and accurate evaluations ... Read More
If you're considering bankruptcy, you need straightforward answers and reliable advice. This handy guide covers it all -- so you can get your finances in line and your life back on track. This updated new edition covers everything you need to know about the new bankruptcy law and includes even better resources. Don't get desperate -- get out of debt instead!
Discover how to
* Weigh ... Read More
Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies ... Read More
Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation ... Read More
The bestselling Personal Finance For Dummies has helped countless readers budget their funds successfully, rein in debt, and build a strong foundation for the future. Now, renowned financial counselor Eric Tyson combines his time-tested financial advice along with updates to his strategies that reflect changing economic conditions, giving you a better-than-ever guide to taking an honest look at your ... Read More
Three complete eBooks for one low price! Created and compiled by the publisher, this finance and investing (USA) bundle brings together three of the all-time bestselling For Dummiestitles in one, e-only bundle. With this special bundle, you’ll get the complete text of the following titles:
Personal Finance For Dummies, 7th Edition
The proven guide to taking control of your finances. The bestselling Personal Finance For Dummies has helped countless ... Read More
Are you nearing (or already basking in) retirement? This helpful guide addresses the unique financial opportunities and challenges you'll face as you enter your golden years.
Personal Finance For Seniors For Dummies empowers you to chart your financial course for the decades to come, guiding you through the basics of creating a budget for retirement, investing accrued assets, taking ... Read More
A little money and a little time is all that's needed to lay a strong financial foundation for today and the future. And starting sooner rather than later is the smartest thing you can do when it comes to protecting your financial future.
If you're in college or enjoying your twenties, Personal Finance in Your 20s For Dummies cuts to the chase, providing you with the targeted financial ... Read More