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Web Analytics For Dummies (0470098244) cover image
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.  You’ll discover: What to expect from Web analyticsDefinitions of key Web analytics termsHelp in choosing the right ... Read More
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