Introduction to Vlogging Platforms

By Amy Lupold Bair, Susannah Gardner

Blog platforms recognize the importance of video in today’s blogging landscape. Everything from a basic, free Blogger site to a self-hosted WordPress blog offers the ability to upload video. However, you may find yourself highly restricted in terms of file size. For that reason as well as vlog promotion, it’s worth taking a look at some of the available vlogging platforms.

YouTube

By far and away, the most popular video platform is YouTube. In fact, as of September 2013, YouTube claimed to have 1 billion users, with 100 hours of video uploaded every minute.

Creating your own YouTube vlogging channel — which is free and relatively simple — allows you to tap into an existing audience that is simply mindblowing. Unfortunately, with the vast amount of content uploaded every second of the day, it may be tough for your content to grab the attention of that audience.

Youtube Channel Resourceful Mommy

Even if you don’t choose to create and promote a vlogging channel on YouTube, you may want to upload your content to that platform for a couple of reasons:

  • File size: Uploading your content to YouTube rather than to your blog directly helps you clear the file size hurdle on most blog platforms.

  • Ease: Most blog platforms provide you with an option to upload video content directly from YouTube.

  • Organization: Perhaps you’d like to just occasionally upload a vlog post to your current site. By uploading them to YouTube first, you’ve also created a place that holds all your video content in one easy-to-find location.

Blip.tv

Another vlogging platform worth a look is Blip.tv. This is an especially good option if you’re planning to create a series of webisodes or want to make your vlog into a regular content series. Worried about missing out on that huge audience hanging out on YouTube? Blip.tv actually allows you to distribute your content through YouTube.

Vimeo

Vimeo is another highly popular video platform that has less of the junk content than you’ll find on YouTube. Ideally, this means that your content has a higher probability of being viewed and a smaller chance of receiving the kind of inappropriate feedback that users sometimes experience on YouTube.

Other sources for vlogging

For a more comprehensive list of video platforms, check out Mashable’s article, “7 YouTube Alternatives & Why They Make Sense.”