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Creating an Editorial Mission for Your Blog

By Susan J. Getgood

Part of Professional Blogging For Dummies Cheat Sheet

An important element in any blog plan is the editorial mission. Here are some statements for you to fill in to get you started thinking about the editorial mission for your blog:

  • I will differentiate my blog from competitive blogs by focusing on ____________.

  • This will attract readers because they want ____________.

  • I am uniquely qualified to deliver this content because ____________.