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16 results for "Robert W. Bly"
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Robert W. Bly
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Getting the Most Out of Your PR Hired Help
You've looked at your checkbook, looked with dismay at your current promotion campaign, and made a major decision: You want your promotions to be first class, and you've decided to get professional help [more…]
Found in: Customer Relations -
How to Design Creative Public Relations Promotions
You need to promote your public relations plan, which requires some creativity. Make your public-relations promotion tactics as creative, sharp, original, and engaging as possible with these tips: [more…]
Found in: Advertising & Marketing -
Your Business's Public Relations Components
The public relations (PR) umbrella at your business covers a number of related activities. All these public relations activities are concerned with communicating specific messages to specific target audiences [more…]
Found in: Advertising & Marketing -
How to Create a Profitable Public Relations Program for Your Business
When creating a public relations (PR) program for your business, make that public relations (PR) program as profitable as you can. This PR-program path can get you on your way: [more…]
Found in: Advertising & Marketing -
Designing a Media-Friendly Web Site
Everybody knows it makes sense to be customer driven when designing a Web site, especially if you're doing business online. For a company doing PR, an important application of technology on the Web is [more…]
Found in: Planning a Site -
Uncovering the Many Components of Public Relations
Public relations is more than just pitching stories to the media or mailing out press releases. The PR umbrella covers a number of related activities, all of which are concerned with communicating specific [more…]
Found in: Career Planning -
How to Create a Public Relations Plan
When you’re putting together a PR Plan, before you get too broad, you have to be specific. There are some really important things to establish to make sure you’re dealing with reality. First is the budget [more…]
Found in: Advertising & Marketing -
Choosing a Public Relations Firm for Your Business
Turn to public relations agencies when you want to get coverage of your business in the media. Public relations firms are public relations specialists. Use a public relations agency if [more…]
Found in: Advertising & Marketing -
Public Relations Tips for Promoting Your Blog
Blogs provide news and commentary one to two days ahead of major media. Those two days can make a big difference in the world of public relations. Blogs build buzz, so after you’ve launched your blog, [more…]
Found in: Blog Basics -
Employing Important Public Relations Principles
Public relations (PR) is all about getting noticed. When you’re planning your PR strategy, the whole idea is to get customers talking. Keep these key issues in mind to get you or your company noticed: [more…]
Found in: Advertising & Marketing -
Debunking a Few Myths about PR
It's ironic: One purpose of PR is to get good press and avoid bad press, but PR itself has had pretty bad press over the years. The public image of PR has been produced in part by corporate flacks who [more…]
Found in: Career Planning -
How to Track and Measure Buzz about Your Business
The impact of buzz marketing is very hard to measure. Agencies that specialize in generating buzz create ads just for viral marketing. These viral-marketing experts start the process and track it wherever [more…]
Found in: Advertising & Marketing -
Manage the Media with Public Relations Fundamentals
In the world of public relations (PR), finding the media outlets to send your press releases and other PR materials to so you can reach your target audience is crucial. Do your research, think expansively [more…]
Found in: Advertising & Marketing -
How to Plan a Promotional Event for Your Business
Promotional events can help elevate your business above your competition. Your promotional event's creative theme and the fact that you’re holding an event set your business apart from your competitors [more…]
Found in: Advertising & Marketing -
Convincing Editors to Print Your Press Release
Editors receive hundreds of press releases weekly and they toss out most of them. To make your press release stand out and get the attention of an editor, make sure your press release is professionally [more…]
Found in: Advertising & Marketing -
Public Relations For Dummies Cheat Sheet
To get people talking about you, your company, or your product, you need to develop a good public relations (PR) plan. Applying some PR fundamentals, knowing how to deal with the media, getting your press [more…]
Found in: Customers
