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Company Data Every Stock Investor Should Examine

Part of Stock Investing For Canadians For Dummies Cheat Sheet

Before you invest in a company’s stock, get a hold of its annual report and search out the following information. This data will let you know if a company’s stock is worth investing in.

  • Cash flow: The company should be a cash generator.

  • Debt: The number should be lower than, or about the same as, the previous year’s.

  • Earnings: The bottom line should be higher than the previous year’s.

  • Equity: The number should be higher than the previous year’s.

  • Sales: This top-line number should be higher than the previous year’s.