Articles & Books From Business

Article / Updated 11-14-2025
In this article you will learn: How to get started with outcomes, not output How to use tech and AI to improve translation quality How to find a trusted translation partner If you’re eyeing growth beyond your home market, it’s time to get a trusted translation partner on board who can help you communicate effectively in your new territories.
Article / Updated 11-12-2025
In this article you will learn: How to build brand consistency How to turn signatures into marketing opportunities How to drive engagement and measure results Email is a critical communications channel. Your company sends emails to customers, colleagues, and suppliers, but also to potential customers, colleagues, and suppliers.
Article / Updated 11-07-2025
In the ever-evolving world of logistics, your business faces the challenge of managing complex supply chains that span across multiple platforms, partners, and processes. Enter the modern fourth-party logistics (4PL) provider — a maestro of logistics orchestration and integration. By leveraging cutting-edge technology and strategic expertise, 4PL providers simplify supply chain management and ensure seamless operations.
Financial Accounting For Dummies
Learn to speak fluent finance—and ace your exams! Warren Buffett said that "accounting is the language of business." And for many accounting and business students, the obscure terminology of accounting makes fluency hard to achieve. Financial Accounting For Dummies can help to demystify abstract concepts in a straightforward, friendly way.
Explore Book
Article / Updated 10-26-2025
Venmo is a PayPal service that allows you to easily purchase items and split checks without using a credit card. Think of it as a social app for paying. You can even send money to friends and family without needing cash or checks.  How do you use Venmo?Follow these steps to use Venmo: Set up your Venmo account.
Article / Updated 10-23-2025
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—ultimately driving profitable customer action. Unlike traditional advertising, content marketing provides useful information that helps your audience solve problems rather than directly promoting products.
Article / Updated 10-23-2025
Co-branded content is marketing material that features both your company's brand and a partner brand, combining the strengths and recognition of both to create more impactful content than either could achieve alone. This strategic partnership leverages established brand equity to enhance credibility, expand reach, and increase engagement with your target audience.
Article / Updated 10-23-2025
Events—whether virtual, in-person, or hybrid—present unique content marketing opportunities to engage prospects and customers in concentrated, high-impact ways. Strategic event content marketing transforms these moments into lasting relationships and measurable business results by extending the event's value before, during, and after the experience.
Article / Updated 10-23-2025
Implementing effective content marketing techniques requires understanding how different content types, distribution methods, and engagement strategies work together to move prospects through the buyer's journey. The most successful content marketing campaigns combine multiple techniques tailored to specific audience needs and business goals.
Article / Updated 10-23-2025
Content marketing has become essential in today's digital marketplace where customers conduct extensive online research before making purchasing decisions. By providing valuable information rather than just sales pitches, content marketing builds trust, establishes authority, and creates lasting relationships with your target audience in ways that traditional advertising cannot.