Web Site Development - Marketing & Search Engine Optimization

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Why Search Engines Like Links

In 1998 Google decided to use the links from other websites as another factor in determining whether the site was a good match for a search. Each link to a site was a vote for the site, and the more votes [more…]

How Can You Discover a Page’s PageRank?

To discover a web page's PageRank, you could install the Google toolbar into your browser. If it’s not available for your browser, you might install a different toolbar — you can find various toolbars [more…]

Generate Links, Step by Step

Here is a quick summary of various ways to get links for your website. These link-building strategies are ranked by priority in a very general way. One of the first things you should do is to ask friends [more…]

Four Syndication Technologies for Website Content

You can syndicate content from your website in basically four ways. Two of these methods are good, but two of the methods may not help you with search engines. Use the wrong methods, and it doesn’t matter [more…]

Just What Is Social Networking?

A social-networking service is one that helps people communicate together and share information quickly. Consider for a moment a basic, informational website. Clients come to the site, read about the products [more…]

Keyword Stacking and Stuffing

Keyword stacking and stuffing is one of the crudest ways to try to cheat your way through search engine optimization. You may run across web pages that contain the same word or term, or maybe several words [more…]

How Search Engines See Site and Page Duplication

If content with keywords is good, then twice as much content is better, and three times as much is better still, right? Wrong! Some site developers have duplicated pages and even entire sites, making virtual [more…]

What Are Doorway and Information Pages?

A doorway page is created solely as an entrance from a search engine to your website. Doorway pages are sometimes known as gateway pages and ghost pages. [more…]

What Is a Redirect in Search Engine Optimization?

A redirect is the automatic loading of a page without user intervention. You click a link to load a web page into your browser, and within seconds, the page you loaded disappears, and a new one appears [more…]

Government Sources of SEO Content

Government sources for website content are huge, with a surprising range of information. They can provide a lot of search-engine friendly content for your website. In general, documents created by the [more…]

Traditional Syndication Services and RSS Feeds for SEO Content

Some syndication services sell content for your website. This content is often fed to websites using RSS feeds. Content-syndication is nothing new. Much of what you read in your local newspaper isn’t written [more…]

Hide (and Shrink) Keywords

Another old (and very crude) trick for cheating search engine optimization is to hide text; that is, to hide it from the site visitor but make it visible to the search engine, allowing you to fill a simple [more…]

How Does Local Search Work?

Local search is based on several different methodologies, including the science known as geolocation, the science of trying to figure out where the heck a computer [more…]

Try a Penalty Checker to Verify Search Engine Penalties

To confirm whether your website has been penalized by Google, you may want to try a “Google penalty checker”; you can find one by doing a search. The tool creators generally don’t tell you exactly how [more…]

How to Recover from a Search Engine Penalty

Say that you’ve decided that you have indeed been banned or penalized by Google. Reversing a ban may be very difficult, though not impossible; you did something very naughty. A penalty under which you [more…]

How to Manage Sitelinks (Multiline Search Results)

Google adds sitelinks to the results for when it thinks you’re looking for a specific site. You’ve probably seen multiline search results, such as those shown. How does this happen? More important, how [more…]

How to Check Your Search Engine Site Rank

How do you know how well your site ranks in the search engines? You can go to a search engine, type a keyword phrase, and see what happens. If you're not on the first page, check the second; if you're [more…]

Check Your Website for Broken Links

Link checkers are always handy, whether you’re interested in optimizing your site for the search engines or not. After you’ve created a few pages, run a link check to make sure you didn’t make any mistakes [more…]

Analyze Your Website's Traffic

You really should track traffic going to your site. At the end of the day, your search engine position isn't terribly important — it's just a means to an end. What really counts is the amount of traffic [more…]

The SEO Benefits of Video

Video is big. But how do you use it from a search engine perspective? You can benefit, from an SEO perspective, from video in the following ways: [more…]

SEO Tips for Uploading Your Videos

If you go to the trouble of creating videos, why not distribute them as widely as possible, on as many video sites as possible? Remember, these are search engines, too, so being present when someone searches [more…]

What Are Search Engine Penalties?

There are, in a broad sense, two types of search engine penalties, and Google can impose them in two ways. The types of penalties are as follows: [more…]

Has Your Website Received a Search Engine Penalty?

It may seem counterintuitive, but just because your site appears to have been penalized by a search engine doesn’t mean that it has. In fact, in most cases when a site owner thinks his site has been penalized [more…]

Tips for Optimizing Your Business Website for Google

As you build the pages of your business website, keep the following optimization tips in mind to boost your appeal to Google's search algorithms and connect with more customers: [more…]

Google Advertising Terms

If you're trying to build your business through Google, there are a few advertising terms you need to become familiar with so you know what you're buying and what to expect. [more…]

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