Web Site Development - Marketing & Search Engine Optimization

Sorted by:  

Pick a Domain Name That's Search Engine Optimized

Even your site's domain name needs to optimized for search engines. Search engines read uniform resource locators (URLs), looking for keywords in them. For instance, if you have a website with the domain [more…]

Important Keyword Concepts

Here’s the basic concept of using keywords: You put keywords into your web pages in such a manner that search engines can find them, read them, and regard them as significant. [more…]

Make Your Websites Directory and File Structure Search Engine Friendly

Search engines get clues about the nature of a site from its domain name as well as from the site’s directory and file structure. The added lift is probably not large, but every little bit counts, right [more…]

The SEO Role of Your Site's TITLE Tag

Most search engines use the site’s <TITLE> tag as the link and main title of the site’s listing on the search results page. <TITLE> tags tell a browser what text to display in the browser’s title bar and [more…]

Avoid Embedded Text in Images for SEO

Putting text into graphics has significant drawbacks for search engine optimization. Such pages transfer across the Internet much more slowly, and because the pages contain no real text, search engines [more…]

Ten Ways to Stay Updated with SEO

The basics of search engine optimization (SEO) generally stay the same, but some details continually change. Where are people searching right now? What tricks are search engines really clamping down on [more…]

Six Myths About Search Engine Optimization

A lot of confusion exists in the search engine world — a lot of myths. Here are a few of the commonly believed myths that can hurt your search engine positions. [more…]

Seven Search Engine Optimization Mistakes

When you're trying to get your website out there, it's easy to make search engine optimization mistakes. Following are several of the most common SEO mistakes. [more…]

Nine Things to Know and Do When Picking an SEO Firm

Picking a good SEO firm is a little like picking a good multilevel-marketing firm. You might get lucky and get rich, but far more likely is that you’ll waste a lot of time and money. Here are nine things [more…]

Why Use Search Engines for Your Marketing?

Why bother using search engines for your marketing? Because search engines represent the single most important source of new website visitors. You may have heard that most website visits begin at a search [more…]

How to Use the DESCRIPTION Meta Tag

Meta tags are special HTML tags that you can use to carry information, which browsers or other programs can then read. When Internet search engines were first created, webmasters included meta tags in [more…]

How to Tap into the KEYWORDS Meta Tag

The KEYWORDS meta tag was originally created as an indexing tool — that is, a way for the page author to tell search engines what the page is about by listing [more…]

What Are Rich Snippets and Schemas in Google Terms?

A rich snippet is a Google term for extended information displayed in search results. For instance, search Google for, say, lamb and then click the word [more…]

Go to Content-Syndication Sites for SEO Content

Content-syndication sites are places where authors post their information so that site owners or newsletter editors can pick it up and use it for free. Why? Because you agree to place, in return, a short [more…]

Press Releases as a Source of SEO Content

The nice thing about press releases is that you can use them on your website without permission, and some them will already be search engine optimized. The purpose of a press release is to send it out [more…]

Duplicated Content and Search Engine Optimization

The idea behind duplicated content is that search engines don’t like the same content appearing in different places; after all, why would they want to provide people with lots of different ways to get [more…]

How to Localize Your Web Pages

The very first step to take if you want to rank locally is to make sure that you have local terms in your pages. Ideally, have these terms not just in a Contact Us page but on every page. Some websites [more…]

How to Register Your Website for Local Search

If you run a local business, you probably want to submit your business to the search engine’s local-search indexes. First note that your business may turn up in the results even if you take no action. [more…]

How to Add Your Business Listing to a Search Engine

To get your business on a local search, you should start at the search engine itself. The search engine shows you where you already stand in the local results, and from there you can grab control of your [more…]

Simple Link Submissions to Google and Bing

The top two search engines — Google and Bing — provide a very simple way for you to tell them where your site is. Submit your site for free on these pages: [more…]

How to Submit an XML Sitemap to Google and Bing

You need to submit your XML sitemap to Google and Bing and make it easy for other search engines, such as Ask.com, to find the sitemap on their own. You can tell search engines about your sitemaps in three [more…]

How to Create Your XML Site Map

You can create a sitemaps file in various ways. Google provides the Sitemap Generator program, which you can install on your web server; it’s a Python script, so if you don’t know what that means and don’t [more…]

Submit Your Website to Yahoo! Search Directory

Submissions to the Yahoo! Directory used to be very difficult. Surveys showed that people who had managed to get their sites listed in the directory had to try multiple times over a matter of months. It [more…]

More Than Ten Product Indexes to Get Your Products Listed

The Product Indexes are a simple concept. You get your product listed, so when people search, your product may come up. Just as there is in a search engine’s regular search results, there will be a link [more…]

Work with E-Commerce or Merchant Sites

Some product indexes maintained by e-commerce or merchant sites allow third parties to sell products through their stores. eBay.com and Amazon.com are the two most important. eBay’s entire business model [more…]


Inside Dummies.com