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Web Site Development - Marketing & Search Engine Optimization

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Publicizing Your Site

Getting people to come to your site can be very easy, or very difficult. The main thing that makes it seem hard to get traffic is your own set of expectations. If you expect huge numbers of visitors [more…]

Giving Search Engines Something to Read

You don't necessarily have to pick through the HTML code for your Web page to evaluate how search-engine-friendly it is. You can find out a lot just by looking at the Web page in the browser. Determine [more…]

Optimize a Landing Page by Troubleshooting the Fold

A key landing page optimization strategy is to keep critical content above the fold. In landing page optimization lingo, above the fold means that important content appears on the first screen so viewers [more…]

Web Resources for Landing Page Optimization

Want to find out more about landing page optimization? Use this list of Web resources to increase your understanding of landing page optimization: [more…]

Essential Landing Page Optimization Tips

Follow these optimization tips to keep visitors who land on your Web page from moving to other sites. Optimize your landing page as part of your Web design and conversion strategy, and you'll be well on [more…]

Common Landing Page Optimization Terms

Landing page optimization terms such as conversionand SEO may look familiar but remain a mystery to you. Before trying to optimize your landing page, get to know some common landing page optimization terms [more…]

Landing Page Optimization For Dummies Cheat Sheet

Landing page optimization means that you strategically craft your landing page — with images, layout, language, and links. By optimizing landing pages and the consumer experience, you can turn good search [more…]

Who Uses Search Engines to Find Your Business Website?

The majority of users will find your business website the first time through a search engine. But who are these people? Several studies offer the following interesting insights into the population of search [more…]

Maintaining the Ranking of Your Business Website

After you achieve a good search engine ranking for your business website, you don’t get to snooze. First, another company will fight for that position. Second, circumstances are forever changing. Inbound [more…]

Optimizing Your Business Social Media Presence for Search

Google indexes social media under its Real Time search category, in reverse chronological order, as well as under its full search results. Your business will claim a significant amount of SERP [more…]

The Value of Search Optimization to Your Business Website

Even for online retail sales, search engines remain consumers’ primary method of locating sites (see the illustration below). As Compete reports in its online shopper intelligence study in February 2010 [more…]

Submitting Web Pages to Search Engines

You’ve probably seen “submission” services advertised, perhaps in the form of spam in your inbox, offering to submit your Web site to hundreds of search engines. In most cases, these submission services [more…]

Optimize Your Website for Search Engines

Search engine optimization, or SEO, makes the most of web marketing by attracting Internet browsers to your website. By marketing with strong SEO, you expose your product to loads of potential customers [more…]

Web Marketing: How to Find “Dead” Pages

As a web marketer, finding “dead” pages will help keep your site running properly. Your site may have pages search engines never seem to find. Those pages may be buried deep in your site navigation, or [more…]

What to Do If Your Web Marketing Numbers Fall

In web marketing, you will experience flux and, at times, your numbers may fall. Relax! Okay, that may be impossible. But, if you see your organic search traffic and rankings start to plunge, consider [more…]

Web Marketing: How to Find an SEO Professional

A good SEO professional is someone you work with for months or years. She can advise you in web marketing strategy and help you make long-term improvements to your website. And she is also aware of your [more…]

SEO Strategies for Web Design

When you use a search engine to look for websites, you’re actually searching through an index that the search engine keeps. This index is a giant database that is constantly refreshed. Search engines like [more…]

Web Marketing: How to Create Content Clusters

In web marketing, you can create content clusters,groupings of related content, to help build relevance. When you link two or more related pages to each other and to a central [more…]

Web Marketing: How to Measure Your Website with Panda

A useful tool in web marketing is measuring your website with Panda. In early 2011, Google began an ongoing rollout of its biggest ranking algorithm change ever: Panda. Panda adds overall page and site [more…]

Web Marketing: How to Optimize for Local Search

If you’re a local business in web marketing, try optimizing for local search. A top local search listing can drive customers faster than any other online marketing technique. Google and Bing are always [more…]

Web Marketing: Why Search Engines Exist

If you understand why search engines exist, you can get them to work for you in your web marketing business. So, here’s a quick lesson in why search engines exist and how you can use them to make money [more…]

Web Marketing: How to Improve Your Site Rank

In web marketing, it’s important to understand what helps a site rank so that yours can be successful. Search engines want to know which website offers the best value for users when they search for a particular [more…]

Web Marketing: How to Avoid Search Engine Penalties

While working to optimize your site for web marketing with search engine optimization (SEO), it’s important to know how to avoid penalties. Website owners often make the mistake of looking for the Miraculous [more…]

Web Marketing: How to Use Google Page Speed and Other Webmaster Tools

Many of the major search engines offer tools to web marketers that will help you with enhancing your site to ensure its search presence. These tools can be very helpful when developing your site. [more…]

Web Marketing: How to Create Your SEO Worksheet

In web marketing, you can save long hours later down the line by creating an SEO Worksheet. SEO can take a long time. Plus, changes you make today might impact your rankings months from now, so it’s important [more…]

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