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Publicizing Your Site
Getting people to come to your site can be very easy, or very difficult. The main thing that makes it seem hard to get traffic is your own set of expectations. If you expect huge numbers of visitors [more…]
Giving Search Engines Something to Read
You don't necessarily have to pick through the HTML code for your Web page to evaluate how search-engine-friendly it is. You can find out a lot just by looking at the Web page in the browser. Determine [more…]
Optimize a Landing Page by Troubleshooting the Fold
A key landing page optimization strategy is to keep critical content above the fold. In landing page optimization lingo, above the fold means that important content appears on the first screen so viewers [more…]
Web Resources for Landing Page Optimization
Want to find out more about landing page optimization? Use this list of Web resources to increase your understanding of landing page optimization: [more…]
Essential Landing Page Optimization Tips
Follow these optimization tips to keep visitors who land on your Web page from moving to other sites. Optimize your landing page as part of your Web design and conversion strategy, and you'll be well on [more…]
Common Landing Page Optimization Terms
Landing page optimization terms such as conversionand SEO may look familiar but remain a mystery to you. Before trying to optimize your landing page, get to know some common landing page optimization terms [more…]
Landing Page Optimization For Dummies Cheat Sheet
Landing page optimization means that you strategically craft your landing page — with images, layout, language, and links. By optimizing landing pages and the consumer experience, you can turn good search [more…]
A Quick Look at the Search Engine Landscape
Before you get started trying to optimize for the search engines, you should understand the basic landscape. What is a search engine, anyway? What’s a directory? Which one is most important? The following [more…]
Basic On-Page Search Engine Optimization Techniques
When the search engines look at your pages to figure out what they are all about, you can in effect tell them what the page is about. You do that by putting keywords in the correct pages. Following are [more…]
Off-Page (Linking) for Search Engine Optimization
On-page search engine optimization is not enough. Every site needs at least a few links pointing to it, and if the keywords you want to rank well for are very competitive [more…]
Local Search Online for Local Businesses
If you have a business that provides goods and services in a particular location, local search is hugely important to you. Wouldn’t it be great if your business were one of the “pins” in the map at the [more…]
Submitting Web Pages to Search Engines
You’ve probably seen “submission” services advertised, perhaps in the form of spam in your inbox, offering to submit your Web site to hundreds of search engines. In most cases, these submission services [more…]
Search Engine Optimization For Dummies Cheat Sheet
Search Engine Optimization (SEO) is a strange business. It’s full of conjecture, misinformation, and snake oil. SEO businesses are eighty percent scam, so if you hire someone to do it for you, you’ve got [more…]
Who Uses Search Engines to Find Your Business Website?
The majority of users will find your business website the first time through a search engine. But who are these people? Several studies offer the following interesting insights into the population of search [more…]
Maintaining the Ranking of Your Business Website
After you achieve a good search engine ranking for your business website, you don’t get to snooze. First, another company will fight for that position. Second, circumstances are forever changing. Inbound [more…]
Optimizing Your Business Social Media Presence for Search
Google indexes social media under its Real Time search category, in reverse chronological order, as well as under its full search results. Your business will claim a significant amount of SERP [more…]
The Value of Search Optimization to Your Business Website
Even for online retail sales, search engines remain consumers’ primary method of locating sites (see the illustration below). As Compete reports in its online shopper intelligence study in February 2010 [more…]
