Web Site Development

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Why Use Search Engines for Your Marketing?

Why bother using search engines for your marketing? Because search engines represent the single most important source of new website visitors. You may have heard that most website visits begin at a search [more…]

How to Use the DESCRIPTION Meta Tag

Meta tags are special HTML tags that you can use to carry information, which browsers or other programs can then read. When Internet search engines were first created, webmasters included meta tags in [more…]

How to Tap into the KEYWORDS Meta Tag

The KEYWORDS meta tag was originally created as an indexing tool — that is, a way for the page author to tell search engines what the page is about by listing [more…]

What Are Rich Snippets and Schemas in Google Terms?

A rich snippet is a Google term for extended information displayed in search results. For instance, search Google for, say, lamb and then click the word [more…]

Go to Content-Syndication Sites for SEO Content

Content-syndication sites are places where authors post their information so that site owners or newsletter editors can pick it up and use it for free. Why? Because you agree to place, in return, a short [more…]

Press Releases as a Source of SEO Content

The nice thing about press releases is that you can use them on your website without permission, and some them will already be search engine optimized. The purpose of a press release is to send it out [more…]

Duplicated Content and Search Engine Optimization

The idea behind duplicated content is that search engines don’t like the same content appearing in different places; after all, why would they want to provide people with lots of different ways to get [more…]

How to Localize Your Web Pages

The very first step to take if you want to rank locally is to make sure that you have local terms in your pages. Ideally, have these terms not just in a Contact Us page but on every page. Some websites [more…]

How to Register Your Website for Local Search

If you run a local business, you probably want to submit your business to the search engine’s local-search indexes. First note that your business may turn up in the results even if you take no action. [more…]

How to Add Your Business Listing to a Search Engine

To get your business on a local search, you should start at the search engine itself. The search engine shows you where you already stand in the local results, and from there you can grab control of your [more…]

Simple Link Submissions to Google and Bing

The top two search engines — Google and Bing — provide a very simple way for you to tell them where your site is. Submit your site for free on these pages: [more…]

How to Submit an XML Sitemap to Google and Bing

You need to submit your XML sitemap to Google and Bing and make it easy for other search engines, such as Ask.com, to find the sitemap on their own. You can tell search engines about your sitemaps in three [more…]

How to Create Your XML Site Map

You can create a sitemaps file in various ways. Google provides the Sitemap Generator program, which you can install on your web server; it’s a Python script, so if you don’t know what that means and don’t [more…]

Submit Your Website to Yahoo! Search Directory

Submissions to the Yahoo! Directory used to be very difficult. Surveys showed that people who had managed to get their sites listed in the directory had to try multiple times over a matter of months. It [more…]

More Than Ten Product Indexes to Get Your Products Listed

The Product Indexes are a simple concept. You get your product listed, so when people search, your product may come up. Just as there is in a search engine’s regular search results, there will be a link [more…]

Work with E-Commerce or Merchant Sites

Some product indexes maintained by e-commerce or merchant sites allow third parties to sell products through their stores. eBay.com and Amazon.com are the two most important. eBay’s entire business model [more…]

Why Search Engines Like Links

In 1998 Google decided to use the links from other websites as another factor in determining whether the site was a good match for a search. Each link to a site was a vote for the site, and the more votes [more…]

How Can You Discover a Page’s PageRank?

To discover a web page's PageRank, you could install the Google toolbar into your browser. If it’s not available for your browser, you might install a different toolbar — you can find various toolbars [more…]

Generate Links, Step by Step

Here is a quick summary of various ways to get links for your website. These link-building strategies are ranked by priority in a very general way. One of the first things you should do is to ask friends [more…]

Four Syndication Technologies for Website Content

You can syndicate content from your website in basically four ways. Two of these methods are good, but two of the methods may not help you with search engines. Use the wrong methods, and it doesn’t matter [more…]

Just What Is Social Networking?

A social-networking service is one that helps people communicate together and share information quickly. Consider for a moment a basic, informational website. Clients come to the site, read about the products [more…]

Keyword Stacking and Stuffing

Keyword stacking and stuffing is one of the crudest ways to try to cheat your way through search engine optimization. You may run across web pages that contain the same word or term, or maybe several words [more…]

How Search Engines See Site and Page Duplication

If content with keywords is good, then twice as much content is better, and three times as much is better still, right? Wrong! Some site developers have duplicated pages and even entire sites, making virtual [more…]

What Are Doorway and Information Pages?

A doorway page is created solely as an entrance from a search engine to your website. Doorway pages are sometimes known as gateway pages and ghost pages. [more…]

What Is a Redirect in Search Engine Optimization?

A redirect is the automatic loading of a page without user intervention. You click a link to load a web page into your browser, and within seconds, the page you loaded disappears, and a new one appears [more…]

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