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Six Myths About Search Engine Optimization
A lot of confusion exists in the search engine world — a lot of myths. Here are a few of the commonly believed myths that can hurt your search engine positions. [more…]
Seven Search Engine Optimization Mistakes
When you're trying to get your website out there, it's easy to make search engine optimization mistakes. Following are several of the most common SEO mistakes. [more…]
Nine Things to Know and Do When Picking an SEO Firm
Picking a good SEO firm is a little like picking a good multilevel-marketing firm. You might get lucky and get rich, but far more likely is that you’ll waste a lot of time and money. Here are nine things [more…]
Why Use Search Engines for Your Marketing?
Why bother using search engines for your marketing? Because search engines represent the single most important source of new website visitors. You may have heard that most website visits begin at a search [more…]
How to Use the DESCRIPTION Meta Tag
Meta tags are special HTML tags that you can use to carry information, which browsers or other programs can then read. When Internet search engines were first created, webmasters included meta tags in [more…]
How to Tap into the KEYWORDS Meta Tag
The KEYWORDS meta tag was originally created as an indexing tool — that is, a way for the page author to tell search engines what the page is about by listing [more…]
What Are Rich Snippets and Schemas in Google Terms?
A rich snippet is a Google term for extended information displayed in search results. For instance, search Google for, say, lamb and then click the word [more…]
Go to Content-Syndication Sites for SEO Content
Content-syndication sites are places where authors post their information so that site owners or newsletter editors can pick it up and use it for free. Why? Because you agree to place, in return, a short [more…]
Press Releases as a Source of SEO Content
The nice thing about press releases is that you can use them on your website without permission, and some them will already be search engine optimized. The purpose of a press release is to send it out [more…]
Duplicated Content and Search Engine Optimization
The idea behind duplicated content is that search engines don’t like the same content appearing in different places; after all, why would they want to provide people with lots of different ways to get [more…]
How to Localize Your Web Pages
The very first step to take if you want to rank locally is to make sure that you have local terms in your pages. Ideally, have these terms not just in a Contact Us page but on every page. Some websites [more…]
How to Register Your Website for Local Search
If you run a local business, you probably want to submit your business to the search engine’s local-search indexes. First note that your business may turn up in the results even if you take no action. [more…]
How to Add Your Business Listing to a Search Engine
To get your business on a local search, you should start at the search engine itself. The search engine shows you where you already stand in the local results, and from there you can grab control of your [more…]
Simple Link Submissions to Google and Bing
The top two search engines — Google and Bing — provide a very simple way for you to tell them where your site is. Submit your site for free on these pages: [more…]
How to Submit an XML Sitemap to Google and Bing
You need to submit your XML sitemap to Google and Bing and make it easy for other search engines, such as Ask.com, to find the sitemap on their own. You can tell search engines about your sitemaps in three [more…]
How to Create Your XML Site Map
You can create a sitemaps file in various ways. Google provides the Sitemap Generator program, which you can install on your web server; it’s a Python script, so if you don’t know what that means and don’t [more…]
Submit Your Website to Yahoo! Search Directory
Submissions to the Yahoo! Directory used to be very difficult. Surveys showed that people who had managed to get their sites listed in the directory had to try multiple times over a matter of months. It [more…]
More Than Ten Product Indexes to Get Your Products Listed
The Product Indexes are a simple concept. You get your product listed, so when people search, your product may come up. Just as there is in a search engine’s regular search results, there will be a link [more…]
Work with E-Commerce or Merchant Sites
Some product indexes maintained by e-commerce or merchant sites allow third parties to sell products through their stores. eBay.com and Amazon.com are the two most important. eBay’s entire business model [more…]
Why Search Engines Like Links
In 1998 Google decided to use the links from other websites as another factor in determining whether the site was a good match for a search. Each link to a site was a vote for the site, and the more votes [more…]
How Can You Discover a Page’s PageRank?
To discover a web page's PageRank, you could install the Google toolbar into your browser. If it’s not available for your browser, you might install a different toolbar — you can find various toolbars [more…]
Generate Links, Step by Step
Here is a quick summary of various ways to get links for your website. These link-building strategies are ranked by priority in a very general way. One of the first things you should do is to ask friends [more…]
Four Syndication Technologies for Website Content
You can syndicate content from your website in basically four ways. Two of these methods are good, but two of the methods may not help you with search engines. Use the wrong methods, and it doesn’t matter [more…]
Just What Is Social Networking?
A social-networking service is one that helps people communicate together and share information quickly. Consider for a moment a basic, informational website. Clients come to the site, read about the products [more…]
Keyword Stacking and Stuffing
Keyword stacking and stuffing is one of the crudest ways to try to cheat your way through search engine optimization. You may run across web pages that contain the same word or term, or maybe several words [more…]
