Web Site Development

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How to Build an Outline for a New Website

When starting a new website design, you must balance everything you know about the target customers and their needs alongside the list of your client’s business requirements and start sketching an outline [more…]

Web Design: How to Prepare a Search-Specific Sitemap

There is a lot of talk about sitemaps. One flavor of sitemap is a document created during the information architecture phase of a website’s development. Another flavor is an actual web page that lists [more…]

How to Write Online Marketing Copy

In web marketing, knowing how to write online copy is absolutely essential! You have a wealth of knowledge and information your customers have never seen or have forgotten. If you can clearly communicate [more…]

How to Connect Headlines to Copy in Your Web Marketing

The heading is the first text your customers see in web marketing and it should be connected to the copy on your site. Like your title tag, it needs to stand on its own and contain your key phrase. [more…]

How to Improve Your Marketing with Links to Your Website

In web marketing, link building — getting other sites to link to yours — is critical to your search engine optimization efforts. However, many people ignore the rest of SEO and focus entirely on acquiring [more…]

How to Build Links Search Engines Will Like on Your Web Marketing Site

In web marketing, you can get into trouble when link building because for years, link building has been abused as an SEO strategy. So, search engines have put automatic filters and whole teams of engineers [more…]

How to Analyze Your Web Marketing Results

SEO is a long process. In order to be successful in web marketing, you will need to analyze your results. Changes you make now may take months to actually impact your traffic, so you need your worksheet [more…]

Add Basic E-Commerce to Your Website with PayPal

If your site is on a strict budget, PayPal is a viable alternative to hosting with a secure server and purchasing a credit card–authorization package. In fact, many successful e-commerce sites use PayPal [more…]

How to Sell Items with a PayPal Account

After a PayPal account is set up, you can accept payments online. Adding PayPal Add to Cart buttons to any web page you create in Dreamweaver is a breeze, thanks to a free plugin from [more…]

How to Read Search Engine Results Pages

The search engine results pages (SERPs) produced by major search engines seem to get more complicated year by year, and it’s worth understanding where the information on the results pages actually comes [more…]

Competition for SEO Terms

Some search terms are incredibly competitive. That is, many, many sites are competing for the top positions. Other search terms are far less competitive. How can you tell just how competitive your search [more…]

Six Search Engine Variables

When working with search engine optimization, you have control over five basic variables, and a sixth that waits for no man: keywords, content, page optimization, submissions, links, and time. [more…]

How to Evaluate Your List of Keywords

After you’ve put together your initial list of keywords, go through it looking for more obvious additions. Don’t spend too much time on this; all you’re doing is creating a preliminary list to run through [more…]

How to Use the Bing Keyword Tool

A keyword tool enables you to discover additional terms you haven’t thought of and helps you determine which terms are most important — which terms are used most often by people looking for your products [more…]

How to Use the Free Google Keyword Tool

Rather than use one of the half-hidden keyword tools from one of the smaller search engines, you can go directly to Google’s keyword tool. This is a great keyword tool, as long as you understand a couple [more…]

How to Use the Wordtracker Keyword Tool

Wordtracker is perhaps the most popular commercial keyword tool among SEO professionals. Wordtracker has access to data from a couple of large metacrawlers, and a large British ISP. A [more…]

Pick a Domain Name That's Search Engine Optimized

Even your site's domain name needs to optimized for search engines. Search engines read uniform resource locators (URLs), looking for keywords in them. For instance, if you have a website with the domain [more…]

Important Keyword Concepts

Here’s the basic concept of using keywords: You put keywords into your web pages in such a manner that search engines can find them, read them, and regard them as significant. [more…]

Make Your Websites Directory and File Structure Search Engine Friendly

Search engines get clues about the nature of a site from its domain name as well as from the site’s directory and file structure. The added lift is probably not large, but every little bit counts, right [more…]

The SEO Role of Your Site's TITLE Tag

Most search engines use the site’s <TITLE> tag as the link and main title of the site’s listing on the search results page. <TITLE> tags tell a browser what text to display in the browser’s title bar and [more…]

Avoid Embedded Text in Images for SEO

Putting text into graphics has significant drawbacks for search engine optimization. Such pages transfer across the Internet much more slowly, and because the pages contain no real text, search engines [more…]

Ten Ways to Stay Updated with SEO

The basics of search engine optimization (SEO) generally stay the same, but some details continually change. Where are people searching right now? What tricks are search engines really clamping down on [more…]

Six Myths About Search Engine Optimization

A lot of confusion exists in the search engine world — a lot of myths. Here are a few of the commonly believed myths that can hurt your search engine positions. [more…]

Seven Search Engine Optimization Mistakes

When you're trying to get your website out there, it's easy to make search engine optimization mistakes. Following are several of the most common SEO mistakes. [more…]

Nine Things to Know and Do When Picking an SEO Firm

Picking a good SEO firm is a little like picking a good multilevel-marketing firm. You might get lucky and get rich, but far more likely is that you’ll waste a lot of time and money. Here are nine things [more…]

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