Web Site Development

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Building a Website with a Content Management System

An effective business website must be flexible enough to scale up or scale down (quickly add and/or subtract new pages) and update its content (change ads, change promotions, change prices, and so on). [more…]

What You Can Learn from Web Analytics

Most companies invest a lot of money in the design (or redesign) of their websites — and the sites are usually expected to perform a significant business function that justifies their cost — and even their [more…]

SEO Strategies for Web Design

When you use a search engine to look for websites, you’re actually searching through an index that the search engine keeps. This index is a giant database that is constantly refreshed. Search engines like [more…]

How to Add Facebook Connect to Your Website

One of the more popular trends in web design is to integrate social media conversations and user-generated content into company websites. Additionally, more websites are moving away from a distinct process [more…]

Web Design: The Basics of a Good Shopping Cart

At the heart of an e-commerce website is the shopping cart — the user’s collection of set-aside store items that he or she wants to purchase. Often a shopping cart is either a small area generally found [more…]

Web Design: Use Cookies to Personalize Web Pages

You’ve probably visited a website that knows who you are and immediately greets you by name, even without you having to log in. The magic sauce that makes this sort of personalization possible consists [more…]

Web Design: The Basics of Browser and Location Detection

When you browse the Internet on your mobile phone, many websites automatically display their mobile-friendly version. Behind the scenes, developers placed a script in the site that runs to determine what [more…]

How to Assemble a Web Design Portfolio

Whether you’re going on a job interview to work at a company, presenting to an internal client, or presenting your web design work to your freelance clients, keep the following techniques in mind when [more…]

How to Develop a Web Design Proposal

When clients want web design work to be done, they prepare an RFP (Request For Proposal). An RFP is a document that outlines the goals and scope of the project so designers can better prepare a proposal [more…]

How to Win a Web Design Bid

Writing up web design proposals burns a lot of time — design firms and independent contractors all feel the same pain. Nonetheless, you must invest this time in order to even have a chance to win the web [more…]

How to Set Your Fees as an Independent Web Designer

Knowing what to charge as an independent web designer is always hard. You can use any one of various formulas to arrive at an hourly rate that takes into consideration your annual expenses, profit margin [more…]

How to Manage Web Design Projects

When you’re knee-deep in a project, you have the internal challenge of managing people on your team to get the job done. For the most part, if you’re working within a larger organization, project managers [more…]

Hiring and Managing Subcontractors as a Web Designer

As your web-design consulting business expands, you may find that you’re getting more work than you can handle. One way to handle your growing business is to find able-bodied freelancers like you and then [more…]

Identify and Resist Scope Creep in Web Design Projects

When clients first come to you to design or redesign a website, they often don’t know what is possible with web technologies. They don’t know what you can and can’t do — or how much anything really costs [more…]

Web Marketing: How to Create Content Clusters

In web marketing, you can create content clusters,groupings of related content, to help build relevance. When you link two or more related pages to each other and to a central [more…]

Web Marketing: How to Measure Your Website with Panda

A useful tool in web marketing is measuring your website with Panda. In early 2011, Google began an ongoing rollout of its biggest ranking algorithm change ever: Panda. Panda adds overall page and site [more…]

Web Marketing: How to Optimize for Local Search

If you’re a local business in web marketing, try optimizing for local search. A top local search listing can drive customers faster than any other online marketing technique. Google and Bing are always [more…]

Web Marketing: Why Search Engines Exist

If you understand why search engines exist, you can get them to work for you in your web marketing business. So, here’s a quick lesson in why search engines exist and how you can use them to make money [more…]

Web Marketing: How to Improve Your Site Rank

In web marketing, it’s important to understand what helps a site rank so that yours can be successful. Search engines want to know which website offers the best value for users when they search for a particular [more…]

Web Marketing: How to Avoid Search Engine Penalties

While working to optimize your site for web marketing with search engine optimization (SEO), it’s important to know how to avoid penalties. Website owners often make the mistake of looking for the Miraculous [more…]

Web Marketing: How to Use Google Page Speed and Other Webmaster Tools

Many of the major search engines offer tools to web marketers that will help you with enhancing your site to ensure its search presence. These tools can be very helpful when developing your site. [more…]

Web Marketing: How to Create Your SEO Worksheet

In web marketing, you can save long hours later down the line by creating an SEO Worksheet. SEO can take a long time. Plus, changes you make today might impact your rankings months from now, so it’s important [more…]

Web Marketing: Think Like Your Visitors to Choose the Right Keywords

In web marketing, the best way to get visitors to your site is to think like them when searching and to choose the right keywords. The truth is, keywords aren’t the focus of a good SEO strategy — visibility [more…]

Web Marketing: Tools to Optimize Your Keywords

Luckily, as a web marketer, you don’t have to guess to find keywords. You can use some of the great tools available to help you with your initial brainstorming to optimize your keywords. [more…]

Web Marketing: Check out the Competition in Your Industry to Find Effective Keywords

In web marketing, two very helpful strategies when choosing keywords is to compare your site to the competition and to check your industry to make sure you are advertising what you think you are. These [more…]

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