Web Page Basics

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Vertical Spacing in HTML

When working on coding page content in HTML for your web pages, many of you might ask: “How do I get rid of that (vertical) spacing?” between paragraphs. Or, “How do I add [more…]

How to Name HTML Files

You can’t open your code in a browser until you save it with a filename extension of .html (or .htm). Remember that page titles display in a browser title bar or tab bar. Titles are really how your page [more…]

Key HTML5 Page Structure Elements

HTML5 provides a whole new way to structure page content. The impact of this aspect of HTML5 is less dramatic, at least on the user end. The biggest impact of new HTML5 page structuring tags is on designers [more…]

How to Integrate Traditional HTML Tags with HTML5

Overwhelmingly, new HTML5 elements expand the scope and range of HTML. That is, they don’t replace older tags (for the most part). So, for example, the legacy HTML six heading tags, the paragraph tag, [more…]

How to Define HTML Headers and Create Footers

The HTML5 header element is typically the first element after the beginning of the body element in an HTML5 web page. A footer element is placed at the end of an HTML5 page. It holds “end of page” stuff [more…]

Define Articles, Sections, and Asides in HTML5 Pages

Perhaps the most significant content structuring element in HTML5 is the article tag. Devotees of headers, footers, and even the relatively obscure time [more…]

Basic HTML5 Metadata Tags

In addition to page structuring elements like headers, footers, articles, sections, and asides, other HTML5 tags are available to enhance SEO yet play a somewhat different role. These HTML5 tags, such [more…]

How to Add Heading to HTML Body Content

Headings on your web page belong between heading tags. These are elements that are used in order of your content structure — <h1>, <h2>, <h3>, and so on. The [more…]

How to Define Links in HTML Web Page Content

Links, those clickable objects that make the web what it is, are defined with the HTML <a> element. We complete our survey of the most essential HTML tags with an examination of this vital link in web [more…]

How to Deploy HTML5 in Non-HTML5 Environments

HTML5 elements are the most rational way to structure page layout. They make life easier for designers, with tags like header and footer that clearly indicate what kind of content goes in which element [more…]

The Development Phase of Web Design

In the Development phase of web design, all video, audio, Flash animation, and graphics are prepared for the web: They’re compressed to speed up their travel across the web, saved in a web-friendly format [more…]

The Deployment of a Website Design

Just because the web is a flexible publishing medium, don’t be tempted to throw the site online and just fix any problems after it’s live to the public. Users [more…]

Web Design: How to Create a Sitemap

The outline you create for your website directly translates into your sitemap. The sitemap helps you visualize the structure of a website — its information architecture [more…]

Web Marketing: How to Create a Transaction Page

The transaction page on your business’s website is where the goal of all your marketing efforts occurs; it is where buyers enter their contact information and credit card number. For the transaction page [more…]

Web Marketing: How to Create a Merchant Account Page

Successful web marketing ends in selling products or services, and these sales rely on the transfer of money, often through the transfer of credit card information. [more…]

Web Marketing: Secrets of Shopping Cart Setup

Sales are the final goal of web marketing. From a revenue standpoint, it is absolutely critical to set up your shopping cart to sell online — and to sell well. [more…]

Web Marketing: Important Questions to Answer for Your Customers

Before someone takes the final step to making your web marketing successful and uses a credit card to make a purchase from your business through your online ordering system, a series of questions go through [more…]

Web Marketing: How to Ensure a Consistent Look with CSS

If you’re working with a web designer for marketing on your website, you need to know whether your designer is formatting your website with Cascading Style Sheets [more…]

Web Marketing: How to Style Text for Maximum Impact

When designing your website for marketing your products, be aware that website visitors rarely read text word for word; instead, they scan information and wait for something to catch their interest. One [more…]

Web Marketing: How to Choose Colors

Though it may seem trivial, color is an important marketing decision. Visitors to your website will react to color more than you might realize. That reaction can mean the difference between a visitor buying [more…]

Web Marketing: How to Choose and Combine Website Colors

Website visitors make decisions based on the colors they see. Color should be an important marketing consideration in your website’s design so that you can attract the most customers. [more…]

Web Marketing: How to Create High-Impact Photos

To best market your products, you want your website to answer certain questions: What do people look like when they’re using your product or service? What lifestyle do they lead now that they finally took [more…]

Web Marketing: How to Lay Out Website Content

Good marketing-focused web design is more than adding fancy colors and a visually exploding, movie trailer–like splash page; the layout needs to complement your branding while also inspiring visitors to [more…]

Web Marketing: How to Best Use the Upper-Right Quadrant

The upper-right quadrant (URQ) of a page on your business website is one of the most critical areas for marketing purposes because it’s the first place people see when they arrive. [more…]

Web Marketing: How to Inspire Action with the Horizontal Navigation Bar

For increasing leads and sales for marketing your business, proper use of the top horizontal navigation bar on your website (the links or buttons you see going across the top) is critical. The top navigation [more…]

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