Web Site Metrics

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Finding Out about Click Fraud

Conversion ratio is a measure of how well you "convert" someone via your pay per click advertising. This number is critical; without knowing your conversion ratios, you can't figure out whether you're [more…]

Figuring Out How Content Ad Placement Works

PPC as a business began with search-engine placement; ads are placed on search-results pages after someone searches, based on the keywords the person entered into the search engine. [more…]

Identifying Website Trends in Visitor Traffic

Monthly History graphs allow you to review website visitor data over time. Analyzing the trends can help you identify your ability to attract visitors and grow your website traffic based on your promotional [more…]

Analysing Your Website's Click Paths

Path Analysis allows you to see how visitors are moving through your website, which pages they enter and exit by and which are the most common pathways through your site. Some things to look for when performing [more…]

Measure How Long Visitors Stay on Your Website

Measuring the amount of time visitors spend on your website provides important insight. You can figure out whether visitors are taking a quick look, then leaving, or whether they’re hanging around a bit [more…]

Track Visitors' Actions on Your Website

Converting your website visitors from casual browsers to clients or customers is the way to make money online. A conversion is when a visitor to your site takes a desired action. So, how do you track whether [more…]

Website Checklist for Your Online Business

You can put almost anything you want on your website, but here are some essential things that you need to be sure you include to make the most of your online business: [more…]

Web Marketing: How to Interpret Bounce Rates in Google Analytics

Web marketers can further measure visit quality with bounce rate. A bounce occurs if someone visits one page of your website and then leaves without clicking to any other pages. [more…]

How to Define Your Key Web Marketing Performance Indicators

Goals are based on specific metrics that drive your web marketing business and website. These metrics — what make or break success — are key performance indicators, [more…]

How to Define Web Marketing Conversion Goals

Goals? Key Performance Indicators? (KPIs) What’s the difference? It might seem like they’re the same, but they’re not. KPIs measure performance. Goals measure [more…]

Web Marketing Conversion Goals You Might Not Have Considered

Your site might not have any clear, well-defined conversion goals to glean web marketing data from if it doesn’t have e-commerce, lacks an e-mail newsletter [more…]

Web Marketing: How to Set Up Goal Tracking in Google Analytics

Setting up goal tracking for your web marketing site is straightforward — if you know the goal page in Google Analytics. Broken or badly configured shopping carts where the last checkout page was viewed [more…]

Web Marketing: How to Interpret Conversion Data in Google Analytics

After tracking is set up for your web marketing site, the reporting tool shows you conversion data for your goals in a separate report. That data requires some interpretation. Here are a few examples of [more…]

What Is a Web Marketing Funnel?

In web marketing, anytime you have multiple steps in a conversion process, you have a funnel. Some funnels occupy multiple pages but only a single endpoint and goal, such as the checkout process. A multiple-page [more…]

Web Marketing: How to Set up Conversion Funnel Tracking

Some reporting packages, such as Adobe Site Catalyst allows the web marketer to track a basic goal funnel by using the conversion funnel tracking or the fallout report builder. For other packages, such [more…]

Web Marketing: How to Interpret Goal Funnel Data

Once you have goal funnel data, you need to know how to interpret and use it. Below is an example of a typical web marketing reporting tool report. [more…]

Web Marketing: How to Create Your Google Analytics Account

A good, free web marketing tool which offers goal and e-commerce tracking is Google Analytics which is easily set up. To create your account, follow these steps: [more…]

Web Marketing: How to Install Your Google Analytics Tracking Code

You need to install a tracking code on your marketing website so that it can start sending data to Google Analytics to begin tracking visitor data.

This procedure varies depending on whether you have a [more…]

Web Marketing: How to Track a Site Search in Google Analytics

If you have a search box on your website, it makes sense to track what folks type into it. You can find out a lot about your audience, which is what web marketing is all about. [more…]

Web Marketing: How to Set Up a Filter in Google Analytics

Because in web marketing you want the most accurate numbers, set up a filter to exclude visits from everyone who works at your organization. Your Google Analytics package won’t distinguish between customers [more…]

Web Marketing Traffic Metrics

Traffic, in terms of web visitors, is key to web marketing data and it’s different aspects tell you different things about the visitors to your website. Traffic actually comprises five different ingredients [more…]

How to Track Visits to Your Web Marketing Site in Google Analytics

Because in web marketing a session is defined as any one visit to your site, sessions are a good general measure of site use and load. Think of sessions as foot traffic in a traditional retail store: The [more…]

How to Use Google Analytics to Measure Unique Visitors to Your Website

Unique visitors reports in web marketing are a good measure of audience size, ad performance, and the effect of blog mentions or other noise — news reports about you or a competitor, for example — on your [more…]

Web Marketing: How to Use Google Analytics’ Tracking Page Views

In web marketing, if unique visitors are the people, page views are their footprints. Page views are the measure of interest in specific areas of your site. Most traffic-reporting tools will give you a [more…]

How to Track Referrers to Your Web Marketing Site

To do web marketing analytics, you need to understand exactly how referrers are tracked and what the tracking data means. It’s a bit technical, but don’t let it scare you off. You’re a smart person. [more…]

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