Social Media Metrics Tools

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Social Media Metrics: Tracking Mobile-Device Activity on Regular Websites

To keep up with the mobile part of social media metrics, you can do some mobile tracking in Google Analytics. Because of this, there is no time like the present to start laying plans for a [more…]

How to Combine KISSmetrics with Google Analytics

KISSmetrics is a paid metrics solution with fairly reasonable price points. If you have the budget, KISSmetrics is one tool to experiment with, in addition to Google Analytics, to add that layer of people-tracking [more…]

How to Find New Business with the Google Analytics Keyword Report

Gathering social media metrics for your business helps pinpoint ways to attract customers — and the Google Analytics Keyword Report is a great place to start. It will help you with your content also, among [more…]

How to Use Color in Calls-to-Action on Your Website

In social media marketing, calls-to-action often appear in the form of buttons or icons. Color is important because studies show that color can motivate people to do or feel different things. You can apply [more…]

Create a Social Media Traffic Report in Google Analytics

You can create as many reports with social media metrics as you like, so instead of trying to cram all your data into one report, think of how you want to use the data and create reports that help you [more…]

How to Apply Social Media Metrics to Calls-to-Action on Your Website

Metrics plus calls-to-action pack a one-two punch needed to create a website or landing page that generates conversions for leads or sales. You can pump up your call-to-action buttons with metrics in a [more…]

How to Fine-Tune Your Social Media Metrics Goals

You can use sales funnel data to fine-tune your social media metrics goals. Part of fine-tuning your goals involves honing them down until they transition from hopes to milestones. [more…]

Basics of Google Analytics SDK

If you make mobile apps or if you plan to have an app made for your business, you need to incorporate social media metrics. Google's Analytics SDK (software development kit) gives you ways to do that for [more…]

Social Media Metrics: Mobile Analytics to Focus On

How people use mobile websites and apps on their phones and tablets is quite different than how they use a website — and your social media metrics should take that into account. You want your mobile analytics [more…]

Social Media Metrics: Tracking Mobile Use of Your Website

What can analytics tell you about mobile traffic to your site? Mobile metrics can tell you volume, what your visitor buying patterns or lead generation patterns are, and what the demographic of your mobile [more…]

How to Install Google Analytics to Your Website

Installing Google Analytics on your website takes only a minute and is painless. Soon, you'll be tracking social media metrics in your sleep, thanks to Google Analytics. [more…]

How to Track Page-Load Times with a Metrics Tool

Using a metrics tool to track page-load times is critical to your website, because few things annoy website visitors more than a page that loads slowly. In general, you have only a few seconds to keep [more…]

Social Media Metrics: Pinpointing the Moment of Traction with Google+

In social media, the moment of tractioncould also be called the "best time to share on Google+ or other social sites." The best time for you may not be the best time for your fellow content generators. [more…]

Social Media Metrics: Setting Up Event Tracking with Google Analytics

Event tracking is a social media metric that shows how visitors travel through your website via calls-to-action. Use Google Analytics to set up event tracking, and you'll be able to see what's working [more…]

Social Media Metrics: Google Analytics SDK Android App

Tracking an application's metrics (an app) has simplified, but apps are inherently isolated still. You can track each app, but solutions are still being created to track all apps. [more…]

Social Media: How to Track Video Metrics

When you track social media metrics, be sure to include video metrics. Measuring video metrics helps you optimize the videos you create. It's a marketer's dream for a video to go viral, but even non-viral [more…]

How to Market Web Content to Social Media with

After you have the main components of your website set up, you can automatically use its content to market your products to the world using a free tool like [more…]

Web Marketing: How to Add Content to a Netvibes Homepage

Netvibes can be helpful to web marketers for tracking social media websites. To add content to Netvibes manually, follow these steps: [more…]

How to Use Facebook Insights as a Marketing Analytics Tool

If you’re looking for regular analytics for regular company pages that you can do all by your lonesome self, the recently expanded Facebook Page Insights feature provides valuable, free, content-focused [more…]

Monitor Your Brand with Social CRM Analytics

To be successful with Social CRM, understanding how customers respond to your material is key to producing more of the best content. To do this, you need to spend some time monitoring your campaigns, website [more…]

How to Measure Influence for Social CRM

Influence is a topic that every online business wants to know more about and, thus, is useful for Social CRM. Robert Cialdini, a psychologist, has written a classic book on the topic called [more…]

Basics of Paid Discovery Advertisements on StumbleUpon

StumbleUpon is a great platform for driving free traffic back to your website over time, but what if you need to gain traction quickly? If you have the time to build your network on StumbleUpon and share [more…]

How to Use Social Media Elements of StumbleUpon with Paid Discovery

The beauty of Paid Discovery on StumbleUpon is that your promoted content has social elements as a foundation. Not only are you reaching a defined audience, but your content's reach is also amplified through [more…]