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Social Media Metrics Measurements and Data

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How to Use Social Media Metrics with Other Online Marketing

Regardless of other online techniques you use as a social media marketer, you can combine links with source tags, analytics program results, and advertising metrics to compare social media results to results [more…]

How to Use Google Webmaster Tools to Optimize Your Company’s Posts

You can actually use Google’s tools for webmasters, Webmaster Tools, to see how the posts you make on your company website — as well as those you create on Google+ — are doing in search results. You can [more…]

How to Test Your Company’s Google+ Page Microdata

In Webmaster Tools, Google provides the Rich Snippets Tool that you can use to test how your content is structured on your company website, so that you can understand how it will be shared on Google+, [more…]

How to Measure Traffic from Social Networks to Your Website Using Google Analytics

Google Analytics allows you to learn which social channels are providing the greatest traffic. From Google Analytics, you can determine whether Facebook, Twitter, Google+, YouTube, or other social networks [more…]

Google+ Marketing: How to Analyze Google +1s

Google Analytics will allow web marketers to track the +1s you have on your website. This is helpful because you can see which audiences like particular content. Then, you can direct your content to particular [more…]

Google+ Marketing: How to Analyze Conversions by Social Media Channel

Google Analytics offers a section to web marketers where you can study conversions. Everything you do on Google+ and other social networks should be centered on converting visitors to customers — using [more…]

How to Set Up an Email Notification for Google Analytics Reports

With every report on Google Analytics, web marketers can have Google e-mail you a copy of that report on a regular basis. This can be a useful reminder to keep an eye on your stats when things get so busy [more…]

How to Track Clicks and Referrals from Google+ to Your Company Website

One of the coolest features of the Google+ integration with Google Analytics is that you can track the number of clicks and referrals from Google+ to your website, and also identify who is linking to your [more…]

How to Analyze the Ripple Effect of Your Google+ Posts

Google+ offers an analytical tool called the Ripples feature. Google has given one piece of analytical information for each URL that a user chooses to share on the service. The available public data includes [more…]

How to Manually Track Your Google+ Marketing Page Posts

Although Google+ doesn’t provide built-in tools for measuring your company’s posts (at least not yet), you can still monitor your success for each post manually. That’s how it was done in the olden days [more…]

How to Translate Social CRM Media Data into Metrics

When many people first think of Social CRM data and analytics, they think of quantitative results suited for spreadsheets, and they can yield powerful insights by analyzing quantitative factors. The number [more…]

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