Social Media Metrics

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How to Market Web Content to Social Media with

After you have the main components of your website set up, you can automatically use its content to market your products to the world using a free tool like [more…]

What You Can Learn from Web Analytics

Most companies invest a lot of money in the design (or redesign) of their websites — and the sites are usually expected to perform a significant business function that justifies their cost — and even their [more…]

Web Marketing: How to Add Content to a Netvibes Homepage

Netvibes can be helpful to web marketers for tracking social media websites. To add content to Netvibes manually, follow these steps: [more…]

How to Monitor Interaction between a Company’s Facebook Page and Website

To monitor interaction between your Facebook presence and your company’s primary website URL, there’s Facebook’s Insights for Platform Applications. This can be used to determine how many people use Like [more…]

Who Should Analyze Your Company’s Web Traffic?

Chances are good that your business isn’t large enough to field an entire team whose sole responsibility is social marketing analytics. Even if you aren’t running an employment agency for statisticians [more…]

How to Determine the Number of Subscribers to Your iTunes Podcast

When social marketers make podcasts available from the iTunes store to subscribers, you’re out there with the heavy hitters — and have access to additional analytical information. You have no way, at least [more…]

How to Determine the Popularity of Your Company’s Podcasts

When planning for podcasts as part of an upcoming social marketing campaign, it can be helpful to know which were the most popular podcasts in the past. As with blogs, you need to watch several primary [more…]

How to Use Facebook Insights as a Marketing Analytics Tool

If you’re looking for regular analytics for regular company pages that you can do all by your lonesome self, the recently expanded Facebook Page Insights feature provides valuable, free, content-focused [more…]

How to Measure the Effectiveness of Social Media Content

You can measure the effectiveness of your social media content with standard analytics. How do you measure your results? Are viewers or readers recommending your content to people other than those you [more…]

How to Use Social Media Metrics with Other Online Marketing

Regardless of other online techniques you use as a social media marketer, you can combine links with source tags, analytics program results, and advertising metrics to compare social media results to results [more…]

How to Use Google Webmaster Tools to Optimize Your Company’s Posts

You can actually use Google’s tools for webmasters, Webmaster Tools, to see how the posts you make on your company website — as well as those you create on Google+ — are doing in search results. You can [more…]

How to Test Your Company’s Google+ Page Microdata

In Webmaster Tools, Google provides the Rich Snippets Tool that you can use to test how your content is structured on your company website, so that you can understand how it will be shared on Google+, [more…]

How to Measure Traffic from Social Networks to Your Website Using Google Analytics

Google Analytics allows you to learn which social channels are providing the greatest traffic. From Google Analytics, you can determine whether Facebook, Twitter, Google+, YouTube, or other social networks [more…]

Google+ Marketing: How to Analyze Google +1s

Google Analytics will allow web marketers to track the +1s you have on your website. This is helpful because you can see which audiences like particular content. Then, you can direct your content to particular [more…]

Google+ Marketing: How to Analyze Conversions by Social Media Channel

Google Analytics offers a section to web marketers where you can study conversions. Everything you do on Google+ and other social networks should be centered on converting visitors to customers — using [more…]

How to Set Up an Email Notification for Google Analytics Reports

With every report on Google Analytics, web marketers can have Google e-mail you a copy of that report on a regular basis. This can be a useful reminder to keep an eye on your stats when things get so busy [more…]

How to Track Clicks and Referrals from Google+ to Your Company Website

One of the coolest features of the Google+ integration with Google Analytics is that you can track the number of clicks and referrals from Google+ to your website, and also identify who is linking to your [more…]

How to Analyze the Ripple Effect of Your Google+ Posts

Google+ offers an analytical tool called the Ripples feature. Google has given one piece of analytical information for each URL that a user chooses to share on the service. The available public data includes [more…]

How to Manually Track Your Google+ Marketing Page Posts

Although Google+ doesn’t provide built-in tools for measuring your company’s posts (at least not yet), you can still monitor your success for each post manually. That’s how it was done in the olden days [more…]

Monitor Your Brand with Social CRM Analytics

To be successful with Social CRM, understanding how customers respond to your material is key to producing more of the best content. To do this, you need to spend some time monitoring your campaigns, website [more…]

How to Measure Influence for Social CRM

Influence is a topic that every online business wants to know more about and, thus, is useful for Social CRM. Robert Cialdini, a psychologist, has written a classic book on the topic called [more…]

How to Translate Social CRM Media Data into Metrics

When many people first think of Social CRM data and analytics, they think of quantitative results suited for spreadsheets, and they can yield powerful insights by analyzing quantitative factors. The number [more…]

10 Klout Influencers to Watch

By glancing at Klout Scores, you can get a quick idea of who may or may not be particularly influential. These influencers invest time and thought to help their followers laugh, think, and build their [more…]

How is Your Klout Score Determined?

Anytime you connect a social network to Klout, the service immediately begins measuring your influence by observing the engagement or actions you generate. Actions can include any of the following: [more…]

How to Join Klout

To join Klout, you first need to sign in to either your Facebook or Twitter account. Doing so ensures that you can connect via one of these networks to create your Klout account. When you sign in to your [more…]

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