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How to Manually Track Your Google+ Marketing Page Posts
Although Google+ doesn’t provide built-in tools for measuring your company’s posts (at least not yet), you can still monitor your success for each post manually. That’s how it was done in the olden days [more…]
Monitor Your Brand with Social CRM Analytics
To be successful with Social CRM, understanding how customers respond to your material is key to producing more of the best content. To do this, you need to spend some time monitoring your campaigns, website [more…]
How to Measure Influence for Social CRM
Influence is a topic that every online business wants to know more about and, thus, is useful for Social CRM. Robert Cialdini, a psychologist, has written a classic book on the topic called [more…]
How to Translate Social CRM Media Data into Metrics
When many people first think of Social CRM data and analytics, they think of quantitative results suited for spreadsheets, and they can yield powerful insights by analyzing quantitative factors. The number [more…]
