Web Analytics

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How to Track Page-Load Times with a Metrics Tool

Using a metrics tool to track page-load times is critical to your website, because few things annoy website visitors more than a page that loads slowly. In general, you have only a few seconds to keep [more…]

How to Get Metrics Data on Phone Calls

Everyone wants to get metrics data on phone calls. Try as you might to get folks to fill out a web form, scan a QR Code with their smartphone, or send you an e-mail you can track, some people are just [more…]

How to Track Social-Button Traffic on Your Website

You've put the Share buttons on your site or installed a basic sharing plug-in. To see if people are using them, you can install a plug-in like Social Metrics or Google Analytics. Social Metrics doesn't [more…]

Social Media Metrics: Pinpointing the Moment of Traction with Google+

In social media, the moment of tractioncould also be called the "best time to share on Google+ or other social sites." The best time for you may not be the best time for your fellow content generators. [more…]

Social Media Metrics: Setting Up Event Tracking with Google Analytics

Event tracking is a social media metric that shows how visitors travel through your website via calls-to-action. Use Google Analytics to set up event tracking, and you'll be able to see what's working [more…]

Social Media Metrics: Google Analytics SDK Android App

Tracking an application's metrics (an app) has simplified, but apps are inherently isolated still. You can track each app, but solutions are still being created to track all apps. [more…]

Social Media: How to Track Video Metrics

When you track social media metrics, be sure to include video metrics. Measuring video metrics helps you optimize the videos you create. It's a marketer's dream for a video to go viral, but even non-viral [more…]

Web Marketing: How to Generate Traffic

Generating traffic to your business website requires significant marketing through spending your own time to attract visitors, paying for visitors directly, or hiring helpers to do the work required to [more…]

Web Marketing: How to Evaluate Layouts with a Heat Map

Designing a business website is very similar to designing a store with product marketing in mind. In fact, your website really is a store — a virtual store on the Internet. Grocery store chains have spent [more…]

How to Market Web Content to Social Media with dlvr.it

After you have the main components of your website set up, you can automatically use its content to market your products to the world using a free tool like [more…]

What You Can Learn from Web Analytics

Most companies invest a lot of money in the design (or redesign) of their websites — and the sites are usually expected to perform a significant business function that justifies their cost — and even their [more…]

Web Marketing: How to Interpret Bounce Rates in Google Analytics

Web marketers can further measure visit quality with bounce rate. A bounce occurs if someone visits one page of your website and then leaves without clicking to any other pages. [more…]

How to Define Your Key Web Marketing Performance Indicators

Goals are based on specific metrics that drive your web marketing business and website. These metrics — what make or break success — are key performance indicators, [more…]

How to Define Web Marketing Conversion Goals

Goals? Key Performance Indicators? (KPIs) What’s the difference? It might seem like they’re the same, but they’re not. KPIs measure performance. Goals measure [more…]

Web Marketing Conversion Goals You Might Not Have Considered

Your site might not have any clear, well-defined conversion goals to glean web marketing data from if it doesn’t have e-commerce, lacks an e-mail newsletter [more…]

Web Marketing: How to Set Up Goal Tracking in Google Analytics

Setting up goal tracking for your web marketing site is straightforward — if you know the goal page in Google Analytics. Broken or badly configured shopping carts where the last checkout page was viewed [more…]

Web Marketing: How to Interpret Conversion Data in Google Analytics

After tracking is set up for your web marketing site, the reporting tool shows you conversion data for your goals in a separate report. That data requires some interpretation. Here are a few examples of [more…]

What Is a Web Marketing Funnel?

In web marketing, anytime you have multiple steps in a conversion process, you have a funnel. Some funnels occupy multiple pages but only a single endpoint and goal, such as the checkout process. A multiple-page [more…]

Web Marketing: How to Set up Conversion Funnel Tracking

Some reporting packages, such as Adobe Site Catalyst allows the web marketer to track a basic goal funnel by using the conversion funnel tracking or the fallout report builder. For other packages, such [more…]

Web Marketing: How to Interpret Goal Funnel Data

Once you have goal funnel data, you need to know how to interpret and use it. Below is an example of a typical web marketing reporting tool report. [more…]

Web Marketing: How to Create Your Google Analytics Account

A good, free web marketing tool which offers goal and e-commerce tracking is Google Analytics which is easily set up. To create your account, follow these steps: [more…]

Web Marketing: How to Install Your Google Analytics Tracking Code

You need to install a tracking code on your marketing website so that it can start sending data to Google Analytics to begin tracking visitor data.

This procedure varies depending on whether you have a [more…]

Web Marketing: How to Track a Site Search in Google Analytics

If you have a search box on your website, it makes sense to track what folks type into it. You can find out a lot about your audience, which is what web marketing is all about. [more…]

Web Marketing: How to Set Up a Filter in Google Analytics

Because in web marketing you want the most accurate numbers, set up a filter to exclude visits from everyone who works at your organization. Your Google Analytics package won’t distinguish between customers [more…]

Web Marketing Traffic Metrics

Traffic, in terms of web visitors, is key to web marketing data and it’s different aspects tell you different things about the visitors to your website. Traffic actually comprises five different ingredients [more…]

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