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Using Social Media Metrics to Choose Placement for Your Call-to-Action

It's important to use metrics to help with the placement of calls-to-action. Do A/B testing on page placement. Run versions of your landing page that have the button [more…]

How to Analyze Your Sales Funnel with Social Media Metrics

After you've narrowed down the online data you want to track with social media metrics, you can begin to analyze where your visitors leave your sales funnel. [more…]

How to Add Widgets to Your Google Analytics Dashboard

When creating your own listening dashboard in Google Analytics, the first thing you need to do is make a list of possible goals for each social media metrics dashboard to focus on. This list isn’t be set [more…]

Basics of Shared-Content Metrics

Shared-content metrics are given a lot of importance right now in the social web space. On the social web, sharing is a given. Gone are the days when people wanted to visit or promote a website with locked-down [more…]

Testing Processes for Fine-Tuning Your Social Media Metrics Dashboard

The first part of your social media metrics protocol should be determining whether the metrics you're tracking are right for you and for what you and your brand need to know to effect positive results. [more…]

How to Create Additional Google Analytics Dashboards

One customization of your Google Analytics Dashboard in the new layout is to create additional dashboards. That way, My Dashboard continues to function as your main quick-look location, and you can refer [more…]

How to Add Google Analytics to a WordPress Blog

The most basic thing you can do for your blog is make sure that you put Google Analytics, at a minimum, on your site. WordPress is currently one of the more popular and easy-to-set-up site blog tools. [more…]

Social Media Metrics: Which E-mail Metrics to Measure

When compared to social media marketing, e-mail marketing is a whole other ballgame with its own vocabulary. And, of course, you can track e-mail metrics in Google Analytics. [more…]

Setting and Tracking Goals with Social Media Metrics

To make your social media metrics really soar for your company, you need to practice the fine art of goal setting. To get the full effect of a campaign, the campaign has to have a measurable goal. More [more…]

How to Measure Traffic with Social Media Metrics

With social media metrics, you can measure foot traffic resulting from web efforts and use web tools to increase foot traffic. If you have a staff, everyone who has customer contact will need to understand [more…]

How to Avoid Metrics Pitfalls with Your Website Analytics Data

You may wonder how in the world you can make mistakes with data that is being delivered to you in neat reports and graphs. Social media metrics services do a great job of gathering any and all data you [more…]

How to Decipher Social Media Metrics Codes and Patterns

As you track your social media metrics over time and begin to use some of the next layer tools, such as segmentation and dayparting, to analyze your online and social interaction, it's important to keep [more…]

Social Media Metrics: Tracking Mobile-Device Activity on Regular Websites

To keep up with the mobile part of social media metrics, you can do some mobile tracking in Google Analytics. Because of this, there is no time like the present to start laying plans for a [more…]

How to Combine KISSmetrics with Google Analytics

KISSmetrics is a paid metrics solution with fairly reasonable price points. If you have the budget, KISSmetrics is one tool to experiment with, in addition to Google Analytics, to add that layer of people-tracking [more…]

How to Find New Business with the Google Analytics Keyword Report

Gathering social media metrics for your business helps pinpoint ways to attract customers — and the Google Analytics Keyword Report is a great place to start. It will help you with your content also, among [more…]

How to Track Offline Marketing Traffic with Social Media Metrics

Offline marketing can be elusive to track. How do you know if your billboard, poster, flyer, or mailer is bringing traffic to your site? It can be frustrating not knowing how the hard-earned money you [more…]

How to Use Color in Calls-to-Action on Your Website

In social media marketing, calls-to-action often appear in the form of buttons or icons. Color is important because studies show that color can motivate people to do or feel different things. You can apply [more…]

Create a Social Media Traffic Report in Google Analytics

You can create as many reports with social media metrics as you like, so instead of trying to cram all your data into one report, think of how you want to use the data and create reports that help you [more…]

What to Do with Outliers in Your Metrics Data

An outlier is any data point that doesn't fit into your established average data pattern. By paying attention to the outliers in your social media metrics data, you can see where to position yourself by [more…]

How to Apply Social Media Metrics to Calls-to-Action on Your Website

Metrics plus calls-to-action pack a one-two punch needed to create a website or landing page that generates conversions for leads or sales. You can pump up your call-to-action buttons with metrics in a [more…]

How to Fine-Tune Your Social Media Metrics Goals

You can use sales funnel data to fine-tune your social media metrics goals. Part of fine-tuning your goals involves honing them down until they transition from hopes to milestones. [more…]

Basics of Google Analytics SDK

If you make mobile apps or if you plan to have an app made for your business, you need to incorporate social media metrics. Google's Analytics SDK (software development kit) gives you ways to do that for [more…]

Social Media Metrics: Mobile Analytics to Focus On

How people use mobile websites and apps on their phones and tablets is quite different than how they use a website — and your social media metrics should take that into account. You want your mobile analytics [more…]

Social Media Metrics: Tracking Mobile Use of Your Website

What can analytics tell you about mobile traffic to your site? Mobile metrics can tell you volume, what your visitor buying patterns or lead generation patterns are, and what the demographic of your mobile [more…]

How to Install Google Analytics to Your Website

Installing Google Analytics on your website takes only a minute and is painless. Soon, you'll be tracking social media metrics in your sleep, thanks to Google Analytics. [more…]

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