Web Analytics

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Timing Google's Crawl

Google crawls the Web at varying depths and on more than one schedule. The so-called deep crawl occurs roughly once a month. This extensive reconnaissance of Web content requires more than a week to complete [more…]

Poisoning the Google Spider

You can always find someone who wants to stray from the straight and narrow. Yes, they are some silly folks who engage in risky optimization tactics intended to artificially inflate PageRank, manipulate [more…]

Finding Out about Click Fraud

Conversion ratio is a measure of how well you "convert" someone via your pay per click advertising. This number is critical; without knowing your conversion ratios, you can't figure out whether you're [more…]

Figuring Out How Content Ad Placement Works

PPC as a business began with search-engine placement; ads are placed on search-results pages after someone searches, based on the keywords the person entered into the search engine. [more…]

Identifying Website Trends in Visitor Traffic

Monthly History graphs allow you to review website visitor data over time. Analyzing the trends can help you identify your ability to attract visitors and grow your website traffic based on your promotional [more…]

Analysing Your Website's Click Paths

Path Analysis allows you to see how visitors are moving through your website, which pages they enter and exit by and which are the most common pathways through your site. Some things to look for when performing [more…]

Measure How Long Visitors Stay on Your Website

Measuring the amount of time visitors spend on your website provides important insight. You can figure out whether visitors are taking a quick look, then leaving, or whether they’re hanging around a bit [more…]

Track Visitors' Actions on Your Website

Converting your website visitors from casual browsers to clients or customers is the way to make money online. A conversion is when a visitor to your site takes a desired action. So, how do you track whether [more…]

Small Business IT For Dummies Cheat Sheet (Australian Edition)

Web analytics allow you to dig deeper and look at statistics that can give you greater insight into how visitors are using your website. After all, being able to measure how people are using your site [more…]

Website Checklist for Your Online Business

You can put almost anything you want on your website, but here are some essential things that you need to be sure you include to make the most of your online business: [more…]

Protecting Your Social Media Metrics with Backup Tools

If you've begun tracking social media metrics and are enjoying the bounty of data you're now able to see, sift through, and use, you may wonder what could possibly cause depression! Easy: data loss. [more…]

Basics of Social Media Metrics

Social media metrics are detailed and concrete measurements that help you understand if your social media strategies are working (or not) for you or your customers. These metrics quantify and evaluate [more…]

How to Track Social Media Metrics Data with a Spreadsheet

Using a spreadsheet is the best way to keep track of all the analytics data that will roll in after you start using basic social media metrics and third-party tools. To track your social media goals, you [more…]

How to Install Google Analytics to Your Blog

If you don't already have Google Analytics tracking metrics for you on your blog or site, you can quickly and easily install it. Installation takes only a minute and is completely painless. [more…]

Google Analytics Overview

Your Overview in Google Analytics will become your home away from home for social media metrics on your website, Facebook, and many other tools and sites that offer ways to work with this versatile Google [more…]

Google Analytics Dashboard Features

Clicking the blue View Reports link in your Google Analytics Overview takes you to your site's dashboard, where you can drill down through your content, backlinks, visitor data, referring sites, and entry [more…]

Get Clicky Analytics Basics

Clicky is a fun yet useful service that offers a variety of plans for tracking real-time metrics on your website. The free plan lets you track one website up to 3,000 page views a day and gives you access [more…]

How to Use Social Media Metrics to Pursue Competitive Intelligence

A great way to use social media metrics is in the pursuit of competitive intelligence — a term that means knowing all about what your competing business brands are up to. Gaining competitive intelligence [more…]

How to Use Social Media Metrics to Increase Your Business

A great set of uses for social media metrics is business growth and knowledge growth. If you want to expand your business reach and sales, social media is a great tool to include in your overall arsenal [more…]

How to Increase Sales with Social Media Metrics

One company using social media metrics and cross-platform engagement for sales is Best Buy. Best Buy has brought mobile shopping and social shopping into its in-store experience using QR Codes for each [more…]

New Website? Attract Traffic and Boost Social Media Metrics

Any new campaign, website, Twitter account, Facebook page, or other item you want to measure with social media metrics starts at zero. This number can make you feel like you're talking into a void, talking [more…]

Google Analytics SDK iPhone App

Tracking mobile use is now part and parcel of good web analytics, provided people use the mobile browser to reach your landing pages and surf your site. Some programs for tracking social media metrics [more…]

How to Compare Data from Social Media Metrics History

One of the best weapons in your social media metrics arsenal is the ability to compare data across time with most analytics tools. Baseline data comes in handy over time as you compare where you are to [more…]

How to Use Layered Metrics to Avoid False ROI

Layered metrics can be used as a kind of shorthand to refer to metrics that track multidimensional data. For example, tracking site visits or unique page views doesn't give you a lot of deep information [more…]

The Benefits of Using Real-Time Social Media Metrics

Whether or not real-time social media metrics are useful depends entirely on your brand and what kind of service or product you offer your customers. If your brand would benefit from watching people interact [more…]

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