Social Media Commerce

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Hire Help for Social Media Commerce

Although social media can help you get your name out, grow your business, and connect with customers, you may be worried that it will take up too much of your day. If you find that you simply don’t have [more…]

Use Your Business Website to Connect with Your Customers

After you have your business website up and running, you should periodically evaluate it to make sure you’re giving your customers enough information to make a clear business decision. People make decisions [more…]

Customer Service Affects Online Commerce

The quality of customer service greatly affects the success of online commerce. In a 2010 study, STELLAService (a company that measures online customer experience) focused on customer service and its effect [more…]

Use Business Website FAQs to Educate Your Customers

The FAQ (frequently asked questions) page on your business website should answer your customer’s questions about the process of dealing with your company. When writing the information on your FAQ page, [more…]

Social Media Commerce: Use Web Chat to Connect with Your Customers

Social media provides lots of ways to connect with your customers and answer their questions. In the 2011 Avaya Consumer Preference Report, the preferred mode of contact for customer service matters was [more…]

Social Media Commerce: Use Google Voice to Connect with Your Customers

Social media provides lots of ways to connect with your customers and answer their questions. In the 2011 Avaya Consumer Preference Report, the preferred mode of contact for customer service matters was [more…]

Social Media Commerce: Make Free Calls with Skype

Social media provides lots of ways to connect with your customers and answer their questions. In the 2011 Avaya Consumer Preference Report, the preferred mode of contact for customer service matters was [more…]

Social Media Commerce: Create a Business Website

A business website is an essential tool for sharing information and promoting your products or services. You don’t need to hire a fancy consultant to put together your site; you need someone who understands [more…]

Social Media Commerce: Host Your Business Website

When building a business website, one of the first things you’ll have to decide is where to host your site. An online search for web hosting will net you hundreds, perhaps thousands, of results. Carefully [more…]

What Components Your Business Website Should Include

Whether you hire someone to design your business website or are planning to do it yourself, all business websites should have the following basic pages: [more…]

Use Social Media on Your Website to Engage Customers

Once you have a business website, you can integrate various social media components into your site to keep your customers engaged. Business follows a path: Find the customer, engage them, sell products [more…]

Social Media Commerce: Blog for Your Business

When you feel you’re ready to take the next step in social media commerce and do something beyond a business website, you can develop a blog to connect with customers. Blogs provide a place for your company [more…]

Social Media Commerce: Improve Your Business Blog

After you’ve established a well-run, quality business website, a blog can improve the site’s organic search rankings. (Organic ranking is based on the content of your site and how relevant your site is [more…]

Social Media Commerce: Choose the Right Blog Host

In social media commerce, you have several good options when choosing an online platform for your business blog. To decide for yourself which is the best, visit the sites listed here, kick some tires, [more…]

Create a Social Media Policy for Your Business

When entering the world of new media, the critical starting point is to develop social media policies and guidelines that govern employee behavior on the social web. Consider the web as an open ear to [more…]

Establish Clear Company Guidelines for Social Media

Your organization’s social network outreach is best handled by a single person (or a single department in a larger company). In this way, you avoid duplication and the generation of opposing ideas. [more…]

Compete in the Social Media Realm

Competition in the realm of social media is pretty much a level playing field. The big boys hire high-powered agencies to handle their social media outreach. But that means that these big brands need big [more…]

Revitalize a Brand with Social Media

It is possible to revitalize a brand through the savvy use of social media. When you think of Old Spice, what do you think of? Grandpa? Childhood Father’s Day gifts from Walgreens? Pretty much. In 2010 [more…]

Use Klout to Study Businesses Successful in Social Media

Small business, big business — eventually all businesses will be affected by social media. That’s the result of the world becoming “social” on the web. Many small businesses and professionals are successful [more…]

Social Media Reach for Professionals

When degreed professionals are asked about the importance of social media in their marketing plan, they give the same response that shopping center marketing managers gave in the mid-90s: They can’t fathom [more…]

Use Social Media to Grow a Base for An Online Retailer

Social media is importance whether you’re an online retailer or a bricks-and-mortar retailer. Your web presence can make a big difference in your gross sales either way. But having a store on the web presents [more…]

A Traditional Store Embraces Social Media

You’d be surprised how social media can bring in new customers — and perhaps help you sell your products online. If you own a local business with one or a few locations, you might think, “Why bother with [more…]

Social Media Commerce: Learn from Stellar Twitter Accounts

In social media, as in many things, you can learn a lot from studying others. Here are two Twitter accounts worth watching. Observing their quality and different styles is worth more than a moment’s glance [more…]

Tools to Monitor Your Social CRM Reputation

The power of viral reminds you that your social reputations can be influenced by the smallest actions. To ensure your Social CRM is hitting the target, use online monitoring tools. These tools help you [more…]

The Social Graph and Social CRM

The term social graph refers to the networks of connections among people. The theory is that all people in the world are connected by six degrees. Understanding what the social graph is and how it’s plotted [more…]

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