Social Media Commerce

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Social Media Commerce: How to Tweet for Business

You can have separate business and personal accounts on Twitter, but handling two accounts can be a challenge. You might find that you can consistently handle only one Twitter account at a time. [more…]

Social Media Commerce: Who to Follow on Twitter

Twitter as social media can work only when you follow other people and they follow you or your business back. How do you get people to follow you? By commenting on another Tweet, reTweeting, Tweeting content [more…]

Social Media Commerce: Who Should You Follow Back on Twitter?

When someone follows your personal or business account on Twitter, you receive an e-mail notification from the site. Take a minute to click through and view the user’s bio and Tweets. If you see no bio [more…]

Social Media Commerce: Google+ Local Meets Zagat

In the world of social media, one of the most important components for businesses is the peer-to-peer review. One of the most popular online review sites is Google+ Local. [more…]

Social Media Commerce: Post On Facebook and Twitter

Part of building a community on social media is establishing a presence on social networks. Think about what would happen if you opened a business but didn't let anyone know it was there. Websites are [more…]

Social Media Commerce: Post Videos on YouTube

YouTube, which is the social media application to host videos that you post on your website or blog, can bring a new audience to your business and help build your brand on the web. Videos are growing in [more…]

Social Media Commerce: Make YouTube Videos

Using social media, such as YouTube, to host videos that you post on your website or blog, can be a great way to build your business and your brand on the web. [more…]

Social Media Commerce: Develop Your Own Podcasts

Podcasts may or may not be considered “social media,” but they can be useful building an audience and getting your message out. When talk radio turns into a multimedia digital file that is available for [more…]

Use Photos on Social Media Sites to Promote Business

Photos make a web page pop and are proven to attract more eyes to your social media updates or website. Many social media sites, such as Facebook, Picasa, and Flickr, allow you to share and store photos [more…]

Social Media Commerce: Use Photos On Flickr for Free

Using photos on your social media updates or on your website is a great way to enliven them. You might have a specific image in mind to use, but don’t have the time or ability to shoot it yourself. Luckily [more…]

Social Media Commerce: Pay to Use Photos on Flickr

Using photos on your social media updates or on your website is a great way to enliven them. You might have a specific image in mind to use, but don’t have the time or ability to shoot it yourself. On [more…]

Social Media Commerce: Store and Edit Photos in Google+ and Picasa

A simple method for using (and improving) photos you want to upload to social media is available through Google and Picasa’s web albums. Picasa is versatile in that it has a great web interface and you [more…]

Social Media Commerce: Understand Your Customer Demographics

If you want to expand your customer base through social media, you need to understand your customer demographics. Who is your customer? As a professional or a business owner who is on the premises every [more…]

Social Media Commerce: Use Wolfram|Alpha and Zillow for Customer Demographics

If you want to expand your customer base through social media, you need to understand your customer demographics. Wolfram|Alpha and Zillow are two excellent tools for gleaning local demographic data. [more…]

Use Free Social Media Data to Find Customers Online

You can use free data from social networking sites to find customers online. Large organizations pay big money to consultants and agencies with access to huge amounts of information so they can crunch [more…]

Social Media Commerce: Search the Competition through Alexa

You can use social media sites to research your competition, their employees, and their customers. If you’re online, you can bet your competition is as well, as are their employees. When researching the [more…]

Social Media Commerce: Use Google Analytics to Analyze Website

Google Analyticsis a free service that generates detailed statistics about your website’s visitors to help you plan your online marketing. Analytics is the most widely used service on the web, with a total [more…]

Get Insights from Your Facebook Business Page

One of the benefits of having a Facebook business page is being able to access statistical information on your fans. To hone in on that data, you can use Facebook Insights. [more…]

Build Trust to Sell on Social Media

If your online goal is to conclude a sale to your social media friends and fans, you’ll have to give these folks a cold, hard look. Some believe that more is better. But more what? You need to focus on [more…]

Social Media Commerce: Rank Your Followers on Twitter

If you want to use the social media tool Twitter to increase your sales, you need to have demographic information on the people who follow you back on Twitter. [more…]

Social Media Commerce: Unfollow Dead Twitter Accounts

If you want to use the social media tool Twitter to increase your sales, you need to remove dead accounts from your Twitter stream. After all, following a bunch of people who aren’t Tweeting or, worse, [more…]

Social Media Commerce: Understand the Effects of Peer-to-Peer Reviews

One of the most important components of social media for businesses is the peer-to-peer review. Word of mouth (or WOM, as it is called in ad circles) has been the most relied-upon form of business promotion [more…]

Use Social Media Review Site Yelp to Your Advantage

One of the most important components of social media for businesses is the peer-to-peer review. Yelp is one of the most popular review sites.

Although Yelp started by listing and allowing users to post [more…]

Use Social Media Review Site Angie’s List to Your Advantage

One of the most important components of social media for businesses is the peer-to-peer review. If you don’t already know about Angies List, you should — especially if you offer a service or have a professional [more…]

Learn from Big-Business Mistakes in Social Media Commerce

Mistakes or gaffes made on social media can haunt you or your business for a long time. Both Google and Microsoft's Bing integrate social data from Twitter and Facebook into their search results. In addition [more…]

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