Understanding Customers & Competition

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Getting Into Customers' Heads via Surveys

You can conduct several different kinds of customer surveys, including demographic surveys, which help you determine which age groups, genders, races, and socioeconomic groups tend to use your business [more…]

How to Check Out Your Competition on the Web

If you want to optimize your Web site for better search engine ranking, it’s vital that you check out the competition in your field. One of the easiest ways to research your competition is using a search [more…]

How to Check Out Your Competition’s Web Site Using a Page Analyzer

When you check out your competition’s Web site, it’s useful to know what keywords they are using, as well as how often they use these keywords. A page analyzer is an excellent tool for doing this. [more…]

Sprinkle Keywords on Your Web Pages for Better SEO Results

Search engines look at how you distribute keywords throughout the pages on your Web site. There is some debate over whether placing keywords higher on the page gives a boost to your rankings. In general [more…]

How to Gather Data on a Competing Site Using a Page Analyzer

You can gain an edge over your search engine competition by gathering data on their Web sites with a page analyzer. The page analyzer tool tells you what a Web page’s keywords are and computes their density [more…]

How to Analyze Source Code on a Competing Web Site

When you look at the source code of Web sites that get great search engine results, you can learn exactly what they’re doing right and how you can apply these best practices to your own Web site. [more…]

Use Site Checker to See a Web Server the Way a Search Engine Spider Does

You can find out how a competitor’s Web server looks to a search engine spider by running the Site Checker utility. This allows you to look at the actual process that displays the page, which is on the [more…]

Use Backlinks to Your Competitor’s Site on Your Own Site for Better SEO Results

To improve your SEO results, you can look at your competitors’ links to find good backlink candidates for your own Web site. The top-ranking competitors for your keywords probably have vetted worthwhile [more…]

How to Find the Size of a Competing Web Site

To find out how big a competitor’s Web site is, you can use a simple Google search with the site: operator in front of the domain, as follows: [more…]

How to Analyze a Competing Web Site Using Their Google Search Results

If you are really impressed by the success of a high-ranking competitor’s Web site, you can find the secrets of that site using a search engine. By switching roles and pretending for a moment that the [more…]

How to Analyze a Competing Web Site Using Their Yahoo! Search Results

When you are analyzing a competing Web site, there is a difference between SERP research with Google and SERP research with Yahoo!. For one thing, you might find the rankings quite different; the competitor [more…]

How to Analyze a Competing Web Site Using Their Microsoft Live Search Results

When you are analyzing a competing Web site, there is a difference between SERP research with Google and SERP research with Microsoft Live Search. For one thing, you might find the rankings quite different [more…]

Use a Ranking Monitor Before Changing Your Web Site

Before you change your Web site, you should first use a ranking monitor to establish a benchmark of what’s currently working. You need to find out which of your Web pages already rank well in the search [more…]

Monitor Your Search Engine Competition

There are tools out there to help you determine how your search engine competition is doing. Comscore, Compete, and Hitwise are three such Web sites that offer tools designed for online marketers, giving [more…]

Base Your Target Audience on Your Existing Online Customers

To improve your chances of ranking well with search engines, you need to know your target audience. And the best way to begin researching your target audience is to look at your existing customers. [more…]

Create a Target Audience Profile by Interviewing Your Existing Online Customers

When you know your online target audience, you improve your chances of ranking well on search engine results pages. A great way to get to know both past and current members of your target audience is to [more…]

Help Your Online Customers Meet Their Needs Quickly and Easily

To attract an audience to your Web site, you have to find out what they need and then quickly and conveniently meet that need. You already know what your Web site offers. Now turn your chair around and [more…]

Study Online Customer Habits Using Server Logs and Analytics

You can access your Web site’s server logs to get valuable search engine optimization (SEO) data about your visitor counts and their behavior. It’s also a good idea to have [more…]

Create a Persona to Identify Who Your Online Customers Are

When you optimize your Web site for search engines, it’s important to know the audience you want to attract. A useful way to create a picture of a potential customer is to create a persona. [more…]

Use Personas to Improve Your Web Site for Customers

When you create a persona to represent your Web site customers, you can use it to apply case studies to your site, evaluate new features and products, test new design elements, and ensure that your customer [more…]

Monitor Overall Internet Activity Using Web Metrics

Web metrics measures what's happening on the Internet. It focuses on the number and types of people online, the number of broadband versus dial-up connections, advertisers, advertisements [more…]

How Web Analytics Can Help You Monitor Activity on Your Web Site

Web analytics concerns itself with the particulars of a single Web site, instead of the entire Web. Using Web analytics means looking beyond just finding out where you rank or how many people clicked over [more…]

Identify the Visitor Activity You Should Track on Your Web Site

Web analytics allows you collect information about visitor activity on your Web site so you can improve it for search engine optimization (SEO) purposes. You need to focus on the elements that are most [more…]

Use Key Performance Indicators (KPIs) to Help Your Web Site Reach Its Goals

Key performance indicators (KPIs) help an organization achieve its goals by defining these goals and measuring the organization’s progress towards them. Simply put, KPIs are yardsticks that you can use [more…]

Measure How Well Your Web Site Reaches Your Customers

Every business that promotes products and services through a Web site needs to measure its reach on an ongoing basis. Reachbasically refers to how you reach your customers. The following metrics are useful [more…]


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