Site Architecture

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Name Your Web-Site Files for Better SEO Results

How you name the files on your Web site is important. A search engine looks at the filename as an indication of what's in the file, and so you need to use proper keywords as well as characters that spiders [more…]

How Theming Your Web Site Improves Your Search Engine (SEO) Results

Theming involves grouping Web site content in a manner that matches the way people search for information online. One site can have many themes. Each theme can have sub-themes. For example, in your classic [more…]

Organize and Update Your Site for Better Search Engine (SEO) Results

Your Web site should have a consistent look and feel over time without frequent, massive reorganizations. In order for a search engine to maintain a high rank for your site, you need to keep related content [more…]

How to Clarify Your Subject Themes for Better Search Engine Results

To get the best search engine optimization (SEO) results for your Web site, the first thing you need to figure out is your site’s theme. The theme is the main thing that your site is about. It’s the central [more…]

How to Create Web Pages that Attract Visitors

When you offer deep, focused content on your Web site, you’ll increase the likelihood that a search engine will direct higher traffic your way. Search engines look for depth of content. Your landing pages [more…]

Attract Search Engines by Identifying Your Company’s Strengths

Before you can promote your Web site to search engines, you need to understand exactly what you have to offer and what niche your product or service occupies. This might seem like common sense, but the [more…]

How to Construct an XML Site Map for Better SEO Results

A great way to make your Web site more user friendly to search engine spiders is to add an XML site map. Your XML site map should be constructed according to the current Sitemap Protocol format [more…]

Make Your Web Site W3C–Compliant for Better Search Engine Results

One way to improve your Web site’s search engine results is to validate your code. Validating code means making your Web site W3C compliant. The World Wide Web Consortium [more…]

Move Up Your Web Page Content for Better Search Engine Results

When search engines spider your Web site, they may have to go through a lot of code to reach your search-engine optimized content. To avoid this, you can use content stacking techniques: either the table [more…]

Keep Your Web Site Design Simple for Better SEO Results

When it comes to designing your Web site, the old adage KISS is good advice: "Keep It Simple, Sweetie." For the best SEO results, make your Web site as straightforward and easy to navigate as possible. [more…]

Choose an SEO-Friendly Content Management System

If you use a content management system (CMS) to build and run your Web site, you may have trouble optimizing your site content for search engines. However, if you have a dynamic Web site, you have no choice [more…]

Take Stock of Assets that Will Enhance Your Existing Web Site

If you have an existing Web site that you want to optimize for better search engine results, you should start by inventorying your assets — ask yourself, what do you have that can possibly enhance your [more…]

Embed Video and Audio Files in Your Web Pages for Better SEO Results

If you want to include video and audio content in your Web pages, you can embed these files to make them more SEO friendly. You should also choose content that enhances your site’s message and makes it [more…]

Target Both Users and Search Engines When Designing Your Web Site

When you are designing a Web site, you may wonder who should you be targeting, the search engines or your human visitors? Which should take precedence in your site design, and how do you serve both? Luckily [more…]

Create Web Pages That Sell to and Convert Visitors

When you design a Web page, you need to think about how it will convert users when they visit that page. When you convert someone, you are motivating them to purchase something, sign up, or take some other [more…]

Use a Site Map for Better SEO Results

The purpose of a site map is to spell out your Web site’s central content themes and to show both search engine spiders and your visitors where to find information on your site. [more…]

Choose Text-Based Site Navigation for Better Search Engine Results

If you want to help visitors find their way through your Web site, you have a few different navigation options, including image maps, Flash, JavaScript, and even frames. But if your goal is to get the [more…]

Use a Shallow Directory Structure for Better Search Engine Results

When building a directory structure for your Web site, it’s important to not go too deep — this ensures that search engines can spider your site more easily and that users will find your site more accessible [more…]

Select Web Pages That Will Attract Visitors and Search Engines to Your Site

Your Web site needs to contain pages that will rank highly in search engine results and that visitors will ultimately land on; these are aptly named landing pages [more…]

Where to Find Content Ideas for Your Web Site

If you feel overwhelmed at the thought of writing pages and pages of content for your Web site, take heart. There are lots of ways to get ideas for content, including brainstorming, looking at your competitors’ [more…]

Use a Fast, Reliable Server for Better Search Engine Rankings

To succeed with search engines and users, you need a fast, clean server for your Web site. You should check your server’s health regularly to ensure it’s performing well. A slow server can spell disaster [more…]

How to Check Your Web Server Status for Better SEO Results

One way to check the status of your Web server is to run a quick diagnostic test with a Check Server tool. This is a utility that attempts to crawl your site the same way a search engine spider does. [more…]

Select the Best Domain Name for SEO Purposes

When choosing a domain name for your Web site, you need to decide how you want people to find you on the Web. The decision you make can affect your search engine ranking. [more…]

Choose a Reliable Hosting Provider for Your Web Site

Choosing a hosting provider for your Web site can have a huge impact on the performance and accessibility of your site. Pick a reliable hosting provider, and managing your site can be fairly headache-free [more…]

How to Make a Secure Web Server More SEO-Friendly

If you have pages on your Web site where users provide sensitive data, such as a credit card number or other type of account information, you can make these pages both secure and SEO friendly. [more…]