SEO Basics

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Use SEO for Social CRM to Deflect Questions and Calls

When you read about the importance of SEO (search engine optimization) and optimizing content for Social CRM, you aren’t likely to see much information about its impact on customer service. That’s mainly [more…]

How to Maximize Keywords on Your Website for Search Engine Optimization

The first thing you can do to improve a website’s search engine friendliness (search engine optimization) is to maximize the keywords you use in your content. [more…]

Help Customers Find Your Micro-Entrepreneurial Business Site with SEO

SEO (search engine optimization) can improve awareness of your micro-entrepreneurial business by making it easier for potential customers to search for and find your business website, blog, Facebook page [more…]

Identifying Mobile Users’ Search Patterns for SEO

At the start of 2014, it finally happened: Internet use via mobile devices actually exceeded desktop Internet usage in the U.S. for the first time. Face it, everyone has a smartphone these days, and people [more…]

Understanding Personalized Search’s Impact on Ranking and SEO

Have you ever noticed that your search results usually differ from another person’s search results — even when you both type the same query into the same search engine? Before you think this means that [more…]

How to List Your Site on Google My Business

Much like its main search index, Google My Business is the most popular local vertical out there. Submitting your site to Google My Business enables you to show up for local queries, appear on Google Maps [more…]

How to Use Advanced Search Operators for SEO

Search engines have come up with additional tools called advanced search operators to give power users even more control when searching. Advanced search operators are special terms that you can insert [more…]

Understanding the Benefit of Long-Tail Queries for SEO

You want your SEO strategy to attract a lot of people to your website. But you don’t want just quantity — you want quality traffic. You want to attract visitors who come and stay a while and find what [more…]

SEO Code of Ethics

The discussion of any SEO code of ethics is like a discussion on politics or religion: There are more than two sides, all sides are strongly opinionated, and seldom do they choose the same path to the [more…]

SEO: Keyword-Based Search versus Semantic Search

You’ve probably learned through your SEO research that search engines use keywords to match results to queries. However, that’s not entirely true. Search engines were first developed to use a ranking system [more…]

Your SEO Strategy: What a Search Engine Sees as Keywords

In order to be successful with your SEO strategy, you need to know what search engines really see as keywords. When someone enters a search query, the search engine looks for those words in its index. [more…]

Planning Subject Theme Categories for SEO

Search engines don’t rank individual pages but they do look for overall site-wide themes in determining how relevant your web page is to a search query. As a general rule, the home page should use more [more…]

Coding for SEO: Absolute versus Relative Linking

How you code is an important part of SEO. In a web page’s HTML code, you have two ways to include a link: relative links and absolute links. An absolute link is a link that contains the whole URL of the [more…]

Social Signals as Search-Ranking Factors

Social media optimization aims to improve how a piece of content performs on a social media network. For content posted to YouTube, taking care in crafting the video, the description, and your user profile [more…]

How to Run a Check Server Tool for SEO

One way to check the status of your server for SEO is to run a quick diagnostic utility called a Check Server tool. This utility attempts to crawl your site the same way that a search engine spider does [more…]

Tracking the Success of Your SEO Project

Besides watching your conversions, you still need to keep an eye on the big picture: Is the time, effort, and money you are putting into your SEO project actually bringing you a return? You need to know [more…]

Identifying SEO Opportunities for Your International Site

When you expand into the international market, you have three options when it comes to your site architecture and SEO: one site, multiple sites, or a combination of the two. With one site, you can take [more…]

International Search Engines You Should Know for SEO

Here, you discover how the rest of the world searches the web by discussing several internationally popular search engines. First up is Google. This image shows the French, Japanese, and Brazilian versions [more…]

Determining Your SEO Plan of Attack

Make sure you know what you’re facing when you determine your SEO plan of attack. You can more or less forget those thousands of search sites and focus on a handful. You have six essential factors to play [more…]

Should You Be Tricking Search Engines to Improve Your Site Ranking?

Before getting down to the nitty-gritty details about tricking search engines, you need to consider two topics: why you need to understand the dangers of using dirty tricks and what the overriding principles [more…]