Promoting Your Site

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Using E-Mail to Enhance Search Engine Optimization

Making sure that your Web site is visible to search engines is becoming increasingly important as e-commerce competes for online revenue. You can extend your e-mail marketing strategy beyond the standard [more…]

How to Show Up in Local Search Results on Google

Much like the main Google search index, Google Local is the most popular local vertical search engine out there. Submitting your site to Google Local enables you to show up for local queries, appear on [more…]

Get Serious Customers with Vertical Search Engines

Vertical search engines are search engines that restrict their search by industry, geographic area, or file type. Google has several vertical search engines listed in the upper-left corner on its home [more…]

How to Improve the Search Engine Ranking of Your Videos and Images

Ranking in a vertical search engine is a lot like ranking in a general search engine. One way to maximize your chances of getting noticed is to optimize your video and images. You do this by tailoring [more…]

How to Show Up in Local Search Results on MSN Local

If you want to appear in search results that are specific to your area, then you should list your organization with Microsoft's local search engine, MSN Local [more…]

How to Buy Paid Search Results on Google AdWords

If you want to list your ads so that they display in paid search engine results, you can use Google AdWords. AdWords is Google’s paid search program that lets you create your own ads, choose your keyword [more…]

How to Buy Paid Search Results on Yahoo! Search Marketing

If you want to list your ads so that they display in paid search engine results, you can use Yahoo! Search Marketing. This differs from Google because its human editorial process means that it takes longer [more…]

How to Buy Paid Search Results on Microsoft Live Search

If you want to list your ads so that they display in paid search engine results, you can use Microsoft's paid search program, adCenter. AdCenter is the newest of the pay-per-click options and one of the [more…]

Get Better Search Engine Rankings by Using Ethical Search Marketing

In order to achieve the best rankings on search engines and get the most clients, some unethical SEO (Search Engine Optimization) practitioners have developed more and more devious technology to trick [more…]

How to Solicit an Unpaid Link from Another Web Site

Links from other sites, or backlinks, can help to boost your Web site’s search engine rankings. After you’ve figured out which Web sites you want to obtain links from, you can go about the process of soliciting [more…]

Attract Links to Your Web Site for Better SEO Results

When search engine spiders crawl your Web site, one thing they look for is links from external sites. There are a few different ways you can solicit links to your site, including link magnets, link baiting [more…]

Choose External Web Links That Will Increase Your Search Engine Ranking

If you want obtain links to your Web site that will increase your search engine ranking, you can go about it in several ways. First, you need to think about what kind of sites you want to link to you. [more…]

How to Solicit a Paid Link from Another Web Site

If you cannot get a free backlink from another Web site, you may want to approach them about direct advertising on their site. In that case, you have to determine a price point that is not only acceptable [more…]

Attract External Links to Your Web Site by Using Link Magnets and Bait

If you want to attract links to your Web site, you can set yourself up as a link magnet or put out some link bait and wait for the links to come to you. [more…]

Techniques to Avoid When Obtaining External Links to Your Web Site

When you’re building your search ranking by adding external links to your Web site, there is a right way and a wrong way to go about it. Here is a handy list of what [more…]

Attract External Links to Your Web Site Using RSS Feeds and Syndication

If you want to obtain external links to your Web site, you can create a buzz about the site through RSS feeds and syndication. RSS is a method of offering a convenient way to distribute content on your [more…]

Attract Quality External Links to Your Web Site

Quality links are links that contribute to your perceived expertness and the overall link equity of your Web site. These are external links that point to you and declare that you know what you’re doing [more…]

Link to Useful, Relevant Sites for Better Search Engine Rankings

Your outbound links are those that you have going out of your Web site. For better search engine rankings, it's important to actually have outbound links to resources and experts in your industry that [more…]

Use Social Media to Improve Your Search Engine Rankings

Want to turbo-charge your brand and improve your Web site’s search engine ranking? Try a social media site. Social media is any sort of online environment that allows social interaction, including blogs [more…]

Invite Search Engine Spiders to Index Your Web Site

You may discover that important pages on your Web site haven’t been indexed on a search engine. In this case, you can invite the search engine spiders to your site, to travel all of your internal links [more…]

Avoid Harmful Inbound Links to Your Web Site

Inbound linking to your Web site is generally a good thing — it tells the search engines that you have a vote of confidence in your “expertness” level — but some inbound links out there only hurt you in [more…]

How to Submit Your Joomla Site to Search Engines

When you’ve optimized your Joomla site for search engines, it’s time to submit it to the search engines. The search engines probably will find your site sooner or later, but you can speed the process by [more…]

How to Notify Search Engines of Changes to Your Joomla Site’s URLs

Although you may be happy with the look and functionality of your Joomla site now, that doesn’t mean you won’t want to make a few changes down the road. If those changes effect the layout of your site’s [more…]

How to Pick Marketing Video Titles for Search Engine Optimization

A good title can make a huge difference in whether people find — and ultimately watch — your marketing video, and a good title can be essential for its success. The title you select is a key tool for standing [more…]

How to Combine Traditional SEO and Video Marketing

Your main online video marketing goal is likely to attract people to your website. When users find your videos on Google, you likely want them to head directly to your website instead of to YouTube. [more…]