Optimizing Content

Sorted by:  

Remove Duplicate Content from Your Web Site for Better SEO Results

Duplicate content can create a lot of problems for search engines, and so for the best search engine optimization (SEO) results, you should remove it from your Web site. [more…]

Adapt Your Web Page Content to Appear in Local Search Results

It’s important to let search engines know where you do business, so that your Web pages get returned in local searches. This means that you need to adapt your content, and not just copy pages and use a [more…]

Simplify Your Web Site’s File Structure for Better SEO Results

To improve the search ranking of your Web site, it’s a good idea to use a directory structure that is shallow — in other words, to limit the depth of your subfolders. [more…]

Add Links to an Existing Web Site to Improve Its Search Engine Ranking

If you have to optimize an existing Web site to improve its search engine ranking, you can use links to organize the site instead of physically moving the directories and files around. It’s important to [more…]

Search Engine Optimization on your WordPress Website

Improving your website’s rankings in Search Engine Results Pages (SERP) is accomplished by applying recognized Search Engine Optimization (SEO) techniques. Placing high in a list of results returned by [more…]

Add Keywords to Your Joomla Website for Search Engine Optimization

A few well-chosen keywords on your Joomla site can be a pretty powerful weapon in the constant battle to drive more visitors to your web page. [more…]

How Joomla Templates Ensure Your Pages Are SEO

Modern Joomla templates (version 1.6 and up) are designed to be search engine friendly (SEF). In older versions of Joomla such as version 1.5, templates were based on HTML tables, which are hard for web [more…]

How to Maximize Your Joomla Site for Search Engines

How you arrange the content of your page is just as important as metadata and SEF when it comes to optimizing your Joomla site. Following are some good optimization tips: [more…]

Necessary Elements for SEO to Get High Keyword Rankings

If the very best location on the web is on page one of the search engines, you need to know the SEO elements that can get you there. A good place to start is with keywords. [more…]

Check Out Seasonal Keyword Trends for SEO

You may want to employ some seasonal keywords as part of your SEO strategy. Some keywords retain their popularity and relevance throughout the year, like [more…]

How to Consolidate Themes to Optimize Your Site and Help Search Engines See Your Relevance

In order to rank well in search results for a particular keyword phrase, your website must provide related information that is organized in clear language that search engines understand. When your textual [more…]

How to Use Engagement Objects to Improve Your Site for SEO

When it comes to constructing your site’s pages and SEO, there’s a hot topic you need to know about: engagement objects. Engagement objects are non-text elements such as images, videos, audio, or interactive [more…]

How to Prioritize Mobile Content Creation to Improve Search Engine Rankings

As part of your SEO strategy, think of all the things your users see when they visit your website. From words, pictures, and video to your site’s navigation, they see the [more…]

How to Optimize Your Site to Rank in Mobile Search Results

Making your site mobile optimized means thinking about the factors that can help your site rank higher in search engine results pages — such as making sure that you’re using keywords, optimizing for local [more…]

How to Optimize Images for SEO

When you include pictures, video, or other non-text elements in your website, you need to describe them in the surrounding text for SEO purposes. This is the key to optimizing your multimedia elements [more…]

SEO Tips for Optimizing Video

You want to optimize any videos you have on your site for SEO. Video enriches your website by offering media content that search engines and users are increasingly looking for. For quick reference, here’s [more…]

How to Optimize Video for SEO

To include a video on your website, the SEO best practice is to embed it within the applicable page. Don’t show it in a pop-up window where it’s isolated from the text describing it, because you want the [more…]

How to Post Your Videos to Increase Traffic and Improve Search Engine Ranking

Videos are good for SEO because they can attract users who wouldn’t otherwise find your website or hear about your brand. One strategy for attracting a bigger video audience is to upload your videos to [more…]

Improve Search Engine Ranking by Fixing Dirty IPs and Other “Bad Neighborhood” Issues

Knowing the IP address of your site and monitoring it to make sure that it remains clean are good ideas for SEO. It’s like renting an apartment: Just because the neighborhood was quiet and peaceful when [more…]

Going Beyond Getting to #1 in Search Rankings

Everyone wants use their SEO strategy to help them rank #1 for the top keywords. Lawyers want to rank #1 for attorney or lawyer. Real estate agents want to rank [more…]

The Secret but Essential Rule of SEO for Web Success

Here’s a simple rule to SEO success on the web: Make your site useful and then tell people about it. That’s not so complicated, really. Figure out how your site can be useful and then find as many ways [more…]

How to Use Other Company and Product Names on Your Site for SEO

Here’s a common SEO scenario: Many of your prospective visitors and customers are searching online for other companies’ names or for the names of products produced or sold by other companies. Can you use [more…]

3 Ways to Create Content for SEO

You can compete in the search engines in several different ways: Create a few well-optimized pages, get lots of links into your site, target keywords that competitors have missed, and put masses of content [more…]

SEO and the Duplicate Content “Problem”

Should you syndicate your content to other websites and e-mail newsletters? The basic concept? You write something (something interesting or useful or entertaining, theoretically) and then provide the [more…]


Inside Dummies.com