Optimizing Content

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Optimizing before Building Your Site

A fully optimized site is not built from the outside in — in other words, as a visitor conceives it. Instead, you build an optimized site from key concepts and keywords, and its pages never stray from [more…]

How to Compile a List of Possible SEO Keywords for Your Web Site

To ensure your Web site ranks highly with search engines, you need to use keywords that accurately reflect what your site is about. You can then build a subject outline and expand your keyword list to [more…]

Use Common Lingo for Your Search Engine (SEO) Keywords

If you want people to find your Web page, you have to use keywords that they are likely to type into their search engine queries. When choosing keywords, keep in mind that the language the industry uses [more…]

Narrow Down Your Keyword List for Better Search Engine (SEO) Results

To get the best search engine results, you first need to develop a good long list of potential keywords to use on your Web site. After you brainstorm and research to come up with this list, the next step [more…]

How to Choose Effective Keyword Phrases for Search Engines

To attract the right visitors to your Web site, you need to use keyword phrases instead of just single keywords. This helps search engines match users to results that are more relevant to them. Just like [more…]

Keywords that Increase Your Return on Investment and Traffic

Keywords can attract a lot of search engine traffic to your Web site, but these people still may not buy your product or service. You need keywords that result in buyers versus window shoppers. It's nice [more…]

Use Paid Ads to Find Effective Keywords for Your Web Site

If you want to find keywords that will attract a lot of visitors to your Web site, a great way to do this is by using pay-per-click (PPC) ads. Buying PPC ads on a search engine can provide clues that help [more…]

How a Search Engine Uses Keywords and Meta Tags to Find Relevant Results

When someone enters a search query in a search engine, the search engine looks for the query keywords in its index. Search engines are now including meta tags in their indexes, so it’s a good idea to include [more…]

What Spiders Search for on Your Web Site

When search engines send out spiders to gather data on your Web site, their job is not simply to look for keywords; they also check the density, frequency, and prominence of those keywords. [more…]

Analyzing Web Page Content and Keywords Using a Google Cache

To make sure your landing pages have enough focused content to be considered relevant for their main keywords, you can look at two things: the search engine’s [more…]

Place Keywords in Your Heading Tags for Better SEO Results

When you're structuring the HTML coding for a Web page, it can look a little like an outline, with main headings and subheadings. For best SEO results, it is important to place keywords in those headings [more…]

Designing Spider-Friendly Code for Better SEO Results

Whether you’re writing your own HTML or hiring a Webmaster to do it for you, you want to keep your Web site’s underlying code spider-friendly for better SEO results. Basically, you need to streamline your [more…]

Use a Spreadsheet Program to Generate High Traffic Keywords for Your Site

To optimize your Web site for search engines, you can use a spreadsheet program to find high traffic keywords. With a high traffic keyword, the goal is not only to bring people to your Web site, but also [more…]

Write Effective Meta Descriptions for Better Search Engine Ranking

Search engines use the Meta description tag in their results, so this is an important tag to get right in your Web pages. Write your Meta description like a sentence, describing what visitors can expect [more…]

Add Relevant Content to Your Web Site for Better SEO Results

If you want your Web site to be SEO friendly, you need lots and lots of relevant, useful content on your pages. How much content do you need? The answer depends somewhat on what is normal for your industry [more…]

How to Use Effective Title Tags for Better Ranking and Branding with Search Engines

The undisputed headliner of the head section of your Web pages is the Title tag. Although the various search engines out there won’t say how important any one element is in their algorithms, most industry [more…]

Write Effective Body Headings for Better Search Engine Rankings

Within the body section of a Web page, the heading acts like the headline of a newspaper, identifying the topic of sections or paragraphs for both search engines and visitors. As such, it plays an important [more…]

Write Useful, Relevant Body Content for Better Search Engine Rankings

The content you use in your Web pages weighs heavily in search engine rankings. Spiders cannot see images, watch videos, listen to podcasts, fill out forms, or use any other advanced features of your Web [more…]

Add Descriptive Text to Images for Better Search Engine Results

Search engine spiders are pretty smart, but they can’t see images that you add to your Web pages — not yet, anyway. This means that when you include pictures in your Web site, you should give them useful [more…]

How Images, Video, Audio, and Flash Content Help Your Search Engine Ranking

A great way to attract both search engines and visitors to your Web site is by using engagement objects. These are non-text elements such as images, videos, audio, or interactive elements on a Web page [more…]

Use Language That Engages Your Online Audience

To attract both search engines and visitors to your Web site, you have to write in a way that appeals to your visitors. Use an appropriate tone and choose your words wisely to show that you relate to your [more…]

Bulk Up Your Web Site Content to Improve Your SEO Ranking

How much content do you need in terms of words per page and pages per subject to get a better search engine ranking? The answer greatly depends on what is normal for your industry and keywords. [more…]

Write Exciting and Engaging Web Content for Better SEO Results

To attract users and search engines to your Web site, you need to write content that excites and engages your visitors. This is where a lot of what you learned in high school English class can help: [more…]

Refine the HTML Code in Your Web Pages for Better SEO Results

Whether you are working with an existing Web page or creating new Web content from scratch, you need to refine your HTML code for search engine optimization [more…]

Download Tools to Create Better Search Engine Optimization Keywords

When you optimize your Web site for search engines, there are several tools you can use to analyze your Web page content to make sure you’ve set up your keywords effectively. They offer shortcuts that [more…]


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