Advanced SEO Techniques & Troubleshooting

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Supporting Your PPC Campaign with Keyword Analysis

The foundation of all search-engine work is a keyword analysis. Doing a keyword analysis is really not that complicated and can mean the difference between success and failure to your PPC campaign. [more…]

How to Find Duplicate Content on Your Web Site

For the best search engine optimization (SEO) results, you should find and remove duplicate content on your Web site. A good place to start looking is to find out how many of your Web pages are currently [more…]

Exclude a Web Page or Site from Search Engines Using a Robots Text File

You can use a robots text file to block a search engine spider from crawling your Web site or a part of your site. For instance, you may have a development version of your Web site where you work on changes [more…]

Exclude Web Pages from Search Engines Using Meta Robots Tags

You can use Meta robots tags to prevent a search engine spider from crawling specific pages in your Web site. You can include a special tag in the HTML code of the page to tell robots not to index that [more…]

Create a User-Friendly 404 Error Page for Better Search Engine Results

When there’s a problem displaying a Web page on your site, instead of the usual page that says, File 404: Page Can Not Be Displayed, you can present your Web site visitors and search engines with a customized [more…]

Use a Dedicated IP Address for Better SEO Results

Your Web site can be affected by the bad behavior of other sites, even if you have nothing to do with them. One way to reduce the chances of being tainted by other sites is to use a dedicated IP address [more…]

Use a 301 Redirect to a Relocated Web Page for Better SEO Results

If you have to permanently move a page on your Web site, you can automatically redirect your Web visitors to the page’s new URL by using a 301 redirect. The 301 redirect is the preferred and most SEO-friendly [more…]

Choose an SEO-Friendly Content Management System

If you need a content management system (CMS) for your Web site, you need to choose one that is SEO friendly. The main thing you want to find is a customizable system so you can change anything and everything [more…]

Customize Your Existing Content Management System to be SEO-Friendly

If your Web site already has a content management system (CMS), you can customize it for better search engine optimization (SEO) results. To do this, there are two main principles you need to follow: [more…]

Prevent Someone from Hijacking Your Web Site’s Search Engine Rankings

Although it’s hard to believe, there are people out there who will try to steal your Web site’s search engine rankings. Here’s a possible scenario: Your Web site is running smoothly and ranking well with [more…]

How to Recognize Search Engine Spam

Spam is any attempt to deceive the search engines into ranking a Web page when it does not deserve to be ranked. Types of spam include hidden text and links, doorway pages, deceptive redirection, cloaking [more…]

Why You Need to Recognize Search Engine Spam

If you are able to recognize search engine spam, you can avoid many potential problems that arise when you try to improve your Web site’s ranking. You will also be able to choose third-party sites with [more…]

How to Deal with Hidden Text or Links on a Web Page

When text or hyperlinks on a Web page are invisible to users but can be read by a search engine, that’s considered spam. Having hidden text or links is an easy way to get banned from search engines, which [more…]

How to Deal with Doorway Pages

A doorway page is a Web page created solely for search engine spiders, usually filled with text content that makes it rank high for a certain keyword (a word or phrase that users may enter in a search) [more…]

How to Deal with Web-Page Frames

Webmasters may use frames (an HTML technique for combining multiple documents within a single browser window) as a page layout tool, although today it’s thought of as an outdated technique. However, a [more…]

How to Deal with Deceptive Redirection

Deceptive redirection is a type of coded command (usually a Meta refresh, which instructs a user’s browser to automatically refresh the current Web page after a given time interval) that takes the user [more…]

How to Deal with Web Site Cloaking

Through a process of IP delivery called cloaking, a Web site detects who’s requesting to see a page and may show a different version to a search engine spider than to all other users. So the spider sees [more…]

How to Deal with Unrelated Keywords

Some Web sites deliberately use keywords that are not related to the image, video, or other content that is supposed to be described, in the hopes of increasing traffic; this is a form of spam. Cleaning [more…]

How to Deal with Keyword Stuffing

Here’s an example of keyword stuffing on a Web page for car customization: “Customize your custom car customized with our car customization customizing cars service!” This text is so full of keywords that [more…]

How to Deal with Link Farms

A link farm is a group of unrelated Web sites that each have hyperlinks to all the other sites in the group. This is spam because it’s a fabricated collection of links connecting pages for the purpose [more…]

When and How to Report Paid Links to Google

If you suspect that one of your online competitors has purchased links and is ranking higher in search engine results because of it, then you can report them to Google for investigation. First, however [more…]

How to Identify Click Fraud on Your Pay-Per-Click Ads

If you advertise your Web site on a search engine using pay-per-click (PPC) ads, you need to protect yourself from click fraud. If you’re a victim of click fraud, not only will it eat up your advertising [more…]

Use the Google Webmaster Guidelines for Better Search Engine Ranking

To ensure that your Web site achieves the highest possible ranking on the Google index, you can use their own guidelines to ensure that your site meets their standards. [more…]

How to Report Spam to the Major Search Engines

Eliminating search engine spam makes the world of search engine optimization a fairer place, and searchers around the world get better results. Fighting spam is a top priority for the search engines, and [more…]

Server Status Codes to Know for Optimal SEO

Your hard work on search engine optimization (SEO) won't matter if your server is acting up. You have to keep your server happy and healthy. Use this table to diagnose server problems, sort out redirects [more…]

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